Mack Trucks , through Total Trucks Mexico (TTM) , set a clear premise for 2026 and the following years: to grow responsibly, at a pace that allows them to guarantee reliable after-sales support for the entire Mexican market.
That was the line set by Juan Carlos Uribe, general manager of TTM , and Eduardo Herrera, vice president of Exports of Mack Trucks: “The expectation is not focused on ‘selling units’, but on building a solid base.”
Furthermore, Uribe was emphatic: the strategy toward 2030 and the immediate goals—including 2026—are progressing steadily . He explained that the company is selecting clients whose routes are covered by the current network and mobile services.
“Selling trucks without being able to service them is a practice we want to avoid; that’s why we target specific clients and move forward steadily,” Uribe stated. He also added that customer trust is the most important asset, because “when a customer speaks ill of you, you’re out.”
Herrera added that the strategy doesn’t aim for immediate peaks, but rather a coherent expansion: “It’s not about adding more and more trucks, but about having well-supported trucks. The plan is aligned through 2030 and is progressing responsibly,” he stated.
Expo Transporte ANPACT 2025, a turning point for Mack
Uribe highlighted that Expo Transporte was the ideal showcase to demonstrate that years of work —plant, new products, coverage and support— is beginning to bear visible fruit for carriers.
The event was the perfect setting to celebrate the brand’s 125th anniversary with the launch of the Mack Anthem® , a completely redesigned truck that offers up to 10% more fuel efficiency than its predecessor, greater operator comfort, and an aerodynamic architecture that redefines long-haul transport standards.
The model stands out for:
- Better fuel efficiency.
- Greater maneuverability.
- Improved vision and safety.
- A level of comfort that —according to Herrera— surpasses even the European standard, with a spacious cabin, standing room and a cabin for two people.
“That truck has as much or better comfort than any European truck,” Herrera commented.
Coverage, branches and presence
TTM and Mack acknowledged that the product alone is not enough; the key lies in the network that supports it. Uribe explained that the expansion is concentrated in “the states that produce 80% or 90% of Mexico’s Gross Domestic Product (GDP),” which implies new branches, more service bays, more technical staff, and coverage on strategic routes.
A critical element in the strategy is the new plant in Monterrey, Nuevo León , a key piece for expansion in Mexico and Latin America. Herrera indicated that the facility will begin operations in 2026, but will not reach full capacity until 2027.
The facility was specifically designed to strengthen Mack’s competitiveness in Mexico and Latin America, as well as produce units for the United States (both for Mack and Volvo), although those destined for the Mexican market will be exclusively Mack.
Mexico, a larger market than Canada
Herrera also emphasized the country’s importance to the global strategy: “The Mexican market is larger than the Canadian market.” He noted that the brand is seeing growing interest from the United States in TTM’s performance in the country.
Global executive Rich Million, SVP Strategy and Business Development at Mack, attended Expo Transporte precisely because of the high strategic value that Mexico represents for the brand: “We see TTM as the right strategic partner and we are on the right track with them,” Herrera assured.
Both Mack and TTM emphasized that everything depends on customer trust in the brand, the factory’s trust in the distributor, and the trust they both seek to build for the coming years. “This is a very serious business; we’re not going to get carried away. We’re going to build step by step, firmly and responsibly,” Herrera stated.
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