In Reynosa, Tamaulipas, where logistics and transportation are part of everyday life, a company was founded two decades ago with a clear vision: to connect both sides of the border efficiently and reliably. Thus began the story of Logimex , a company that began operations in 2005 and focused on the international movement of goods. Over time, it has expanded, adapted, and strengthened its presence.
Today, it also has a presence in Nuevo Laredo and Monterrey , and maintains its essence: combining operational proximity with technology, human talent, and increasingly agile processes.
At 20 years old , Logimex celebrates history and constant evolution in a market that demands giving it your all, every day.
Óscar Olvera de la Garza, its general manager, told T21 that he remembers the day he joined Logimex as a kind of alignment of fate. It was 2021, the pandemic still leaving fresh scars in the sector, and he, with more than two decades of experience in transportation , took on the challenge of leading a company with a strong presence on the country’s northeastern border .
Today, as Logimex celebrates 20 years of operations, founded on March 31, 2005, Olvera pauses to reflect on the journey and the challenges that remain.
For Olvera, every day starts a day earlier. Planning isn’t just a tool; it’s a discipline that makes the difference between reacting and anticipating. He explained that he’s learned that organization is the only way to prevent important things from becoming urgent.
He understands that a team only advances when it’s encouraged to grow every day . That’s why he frequently interrupts the operational routine to ask a thought-provoking question: Have you sharpened the saw yet? Inspired by Stephen Covey’s approach, he uses this metaphor to remind them that before facing any challenge, it’s necessary to stop, prepare, and fine-tune the tools with which they’ll be working. Only then, he asserts, can the trees of everyday life be accurately drilled.
This sense of organization is vital to transforming the business model. Beyond growth for growth’s sake, Logimex has opted for a structural overhaul: today, its fleet boasts 102 model units, geared toward the Euro 6 transition . This is in addition to investing in new technologies and cleaner processes.
“We’re also close to becoming certified as a socially responsible company, and we’re subsequently seeking the Clean Transportation distinction,” Olvera explained.
In addition to operational quality, the service offering has also evolved, maintaining its strength in full truckload (FTL) transport, both short and long routes, with three clear divisions: cross-border , regional and foreign transport .
They also offer more flexible services such as Hot Shot shipments , short Torton-type units , and options for hard-to-reach areas.
“We also have flatbeds and dry vans, and we can adapt to other types of trailers for side or loose loads,” Olvera explained.
In addition, the company has begun its expansion into the center of the country, and Querétaro is one of the points on its radar. The project is growing with the help of sister companies and North American alliances , with whom it is developing a comprehensive logistics approach.
Behind these advances lies a fundamental shift: a cultural change driven by senior management. “Many of the operations were carried out based on trust. Arriving with a strategic plan, changing the image and organizational culture was quite a challenge,” Olvera explained.
He explained that the company paid special attention to the dignity of jobs and the management of the psychosocial environment , recognizing that transportation risks are not only operational.
“Our main focus will be on the human factor. Creating an environment where there is a sense of order, yes, but also support and well-being,” Olvera said.
The impact has also been felt at its Operator Training Center (CFEO) , with 28 classes graduating. Each class undergoes 10 to 12 weeks of theoretical and practical training, with route recognition and personalized monitoring.
In parallel, the company invested in cutting-edge technology : a robust TMS (Transportation Management System), telemetry, artificial intelligence, API and EDI integration, field inspection tablets, internal and external cameras throughout the fleet, and even fuel sensors.
Olvera also noted that the company promotes waste segregation and recycling at its facilities ; it also holds certifications from the Ministry of Environment and Natural Resources (Semarnat) that allow it to transport specially managed waste (RME) , including scrap metal, solids, and gases, in the states of Coahuila, Nuevo León, and Tamaulipas .
“Not everyone can carry that type of material. It’s a whole issue and involves filing manifests, declaring the generator, the carrier, and the dispatcher,” Olvera said.
The road hasn’t been easy. Road insecurity, cost control, a shortage of operators, and new regulations are constant challenges, he commented.
The recent border crossing crisis , caused by increased tariff revisions and tensions, was a real test. Logimex responded with extended shifts, operational adjustments, and a containment approach without passing on any increases to customers.
Personally, and for Logimex, Olvera sums it up clearly: “We are willing to maintain our commitment to continue working with this great passion and strive to be the leaders of our own history. To be better than yesterday,” he concluded.
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