
In an environment where technological innovation is advancing by leaps and bounds, Numaris , a company focused on offering a suite of telematics and Internet of Things (IoT) services, seeks to position itself as a benchmark in intelligent logistics solutions and is committed to a formula that combines technology with a deep understanding of its customers’ operations.
Under the leadership of Juan Pablo Baeza, CEO of Numaris, the company seeks to strengthen logistics profitability with Artificial Intelligence (AI) as its driving force of innovation . Its approach is based on building lasting relationships and sustainable capabilities, with AI as the engine of transformation.
This vision is born from a constant closeness to the operation, which ranges from supporting sales teams in the field to constant dialogue with engineers and technicians, so we know firsthand the challenges our clients face every day .
The company’s roadmap is built on three pillars that reflect this conviction:
- Customer-Centric Profitability : Each solution is designed to generate savings, improve safety, and optimize operational efficiency.
- AI-first : Deep AI adoption enables scaling customer understanding and anticipating their needs with unprecedented accuracy.
- One-stop shop : A comprehensive ecosystem that connects all stakeholders across the value chain—workshops, suppliers, insurers, and end users—on a single platform, facilitating agile and collaborative asset management.

Likewise, Numaris is premised on the premise that there is no one-size-fits-all solution. The challenges of a last-mile company are different from those of a leasing company or heavy-duty carrier. Therefore, the company prioritizes customer proximity based on listening and understanding : what concerns the customer, where they are losing efficiency, and how they can be helped to become more profitable.
For the company, being AI-first and Client-first is not a dilemma, but a synergy. AI enables anticipation, scaling, and optimization; proximity to the customer ensures that each solution responds to their true needs. This combination is the key to transforming the profitability and security of those who drive Mexico’s economy .
Founded in 2021, the company has consolidated a team of more than 400 employees . It currently serves more than 1,500 clients in the heavy-duty transport sector; 1,100 in mobility, another 1,100 in last-mile services, and 110 in the financial sector.
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