
Luis Javier Cendejas Meneses, a senior executive at Dicex , an integrator of services for international trade, assumed the presidency of the Mexican Business Council for Foreign Trade, Investment and Technology (Comce) Northeast chapter yesterday , with the goal of strengthening it, making it more united and influential .
“My commitment is to build a stronger, more articulate, and more generous Northeast Council, where large companies have a voice, where SMEs find support, where academia has a place, and where the authorities see us as a reliable technical partner,” he stated during his speech.

Comce Noreste was founded in 1962 and this year, 2025, marks 63 years since its inception in promoting regional foreign trade, supporting domestic and foreign companies in their import, export, and logistics activities.
The Northeast Chapter of COMCE currently has more than 180 member companies, forming a powerful industrial and export force of the highest caliber. Among them are Alfa, Cemex, Cydsa, Deacero, FEMSA, Frisa, Proeza, Vitro, Xignux, Ternium, Gruma, and ARCA .
Present at the event were Jesús Herrera Casso , outgoing president of Comce Noreste, whom Cendejas thanked for his exemplary leadership; and Sergio Contreras , executive president of Comce Nacional , whose presence “symbolizes the support and strength of a national network with an international presence.”
Javier Cendejas acknowledged that future challenges include the revision of the United States-Mexico-Canada Agreement (USMCA), uncertain tariffs , price pressure, the nearshoring phenomenon , industrial relocation, the reconfiguration of value chains, and the accelerated advancement of technology.
“But where there are challenges, there are also great opportunities. And it’s up to us to act with vision, foresight, and, above all, collaboration,” he stated.
He also took advantage of the moment to make a “respectful but firm” appeal to the authorities: ” We must continue working together . The results of foreign direct investment in our region have been historic. That is recognized and valued. But to sustain this pace, we need to listen to, address, and address the needs of those who drive Mexico’s international trade every day.”
Currently, the Comce maintains active links in more than 30 countries, with a strategic presence in:
- North America and Latin America: United States, Canada, Colombia, Peru, Brazil, Chile and Argentina.
- Europe: Spain, Germany, France, Italy, United Kingdom and the Netherlands.
- Asia-Pacific: China, Japan, South Korea, India, Vietnam and Thailand.
- Middle East and Africa: United Arab Emirates, Morocco and South Africa.
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