GUADALAJARA, JAL.- Hino Motors Sales Mexico celebrated its 18 years of presence in the country with a renewed image, the launch of new products and the firm commitment to consolidate itself as the number one brand in service within the commercial truck segment.
During his participation in Expo Transporte ANPACT 2025 , Oswaldo Cacheux Sánchez , the company’s Planning and Marketing Director, explained that the brand’s philosophy is based on the concept of “Total Support ,” a comprehensive approach that seeks to accompany the customer at every stage of their vehicle’s life cycle, from sales, training and maintenance, to fleet renewal, with the goal of maximizing the profitability and operational availability of each unit .
For his part, Yu Sakamoto , president and CEO of Hino Mexico, elaborated on the meaning of the concept , which summarizes the company’s Japanese philosophy.
“For us, ‘we are always with you’ is not just a phrase. It is a commitment that encompasses everything: the quality of sales service, operator training, roadside assistance, and constant improvement at every point of contact with the customer,” he said.
Sakamoto emphasized that Hino’s true value lies not only in its products, but also in its human capital , considered the brand’s most important differentiator .
“We are convinced that the key to our success is the growth of our people: our employees, dealers, operators, and customers. By developing their talent, we generate a virtuous cycle of continuous improvement that drives growth for everyone,” he emphasized.
In recent years, the company has invested significantly in infrastructure, process standardization and training , achieving a satisfaction rate of over 90% among its customers.
“To date, we have trained more than 100,000 operators and more than 20,000 customers , in addition to offering free brake and clutch replacement programs, with more than 10,000 parts replaced , which reflects our real commitment to after-sales service,” the executive added.
Towards a new generation of products
In terms of product, Hino announced a phased rollout strategy that prioritizes quality and operational reliability. In 2024, the company introduced the FC 1024 Euro 6 model , which has performed exceptionally well in the market, and in the coming months will begin marketing new diesel and hybrid versions , in addition to preparing for the launch of the 500 series in 2026.
“We want to be a responsible brand to our customers, society, and the environment. That’s why we launch our products carefully, ensuring that each model meets the highest quality standards,” said Sakamoto.
The president of Hino Mexico announced that the parent company in Japan is already mass-producing hydrogen-powered trucks , evidence of the brand’s commitment to sustainable and emission-free mobility .
“Our strategy is not limited to a single technology. We believe in multiple solutions: clean diesel, electrification, and hydrogen, depending on the needs of each customer and region,” he explained.
With 25,000 units operating in the country and 80 service points distributed throughout the national territory , Hino reinforced its vision of being a long-term partner for its customers.
“Our goal is not just to sell trucks, but to support fleets throughout their entire operating cycle. We want to maximize their profitability, minimize total costs, and ensure their vehicles never stop,” Sakamoto emphasized.
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