During Expo Transporte ANPACT 2025 , Dongfeng Mexico announced the consolidation of its operations in the country under a unified corporate identity in partnership with Grupo Magna , responsible for representing the brand.
The announcement was led by Philipp Heldt, general manager of Magna Automotive and representative of Dongfeng, and Alfredo Carsolio, vice president of the brand in Mexico, who detailed the current state of the network, after-sales support and the strategy in the face of the regulatory environment.
Heldt explained that this integration responds to the need to streamline operations and strengthen customer service. He acknowledged that in the past, vehicles sold by other importers were registered, but clarified that “that part was canceled; there was no progress in opening dealerships,” confirming that the entire current network operates under the brand’s formal structure.
The company currently has 27 sales and service points in the country , with a projection of exceeding 30 units in the coming months.
Carsolio explained that Dongfeng operates a spare parts distribution center in northern Mexico City, managed by Estafeta , with more than 60,000 parts in stock, allowing them to supply the entire network in very short times.
In terms of technology, the brand highlighted that its portfolio incorporates Cummins engines and configurations focused on efficiency and durability, characteristics that have allowed three thousand units to currently circulate in Mexico.
Regarding the impact of the tariffs on Chinese vehicles planned for 2026, the brand explained that it is closely monitoring any adjustments to the schedule, but made it clear that its operations in Mexico will not be modified.
Heldt stated that, although this type of decision generates nervousness in the industry and among customers, Dongfeng will maintain its offering, network and expansion plans unchanged, and that any technical or commercial adjustments will only be evaluated when definitive information is available.
“We came to stay; we are not going to modify the operation because of a change in the tariff schedule,” he said.
He added that the project to install an assembly plant in Mexico is part of the brand’s comprehensive plan and, in the future, could help mitigate any regulatory adjustments.
Executives emphasized that Dongfeng’s strategy in Mexico is based on three pillars: competitive entry prices, immediate availability of spare parts, and an expanding network.
For Carsolio, these elements form “a value ecosystem for the carrier, with the goal of being a reliable business partner.”
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