Grupo Flecha Amarilla reported a reduction in distracted driving behaviors after integrating Samsara ‘s Connected Operations Platform® into its operations, as part of a strategy focused on fleet monitoring, data analysis, and operator training.
According to the company, between 2024 and 2025 there was a 14% decrease in cell phone use while driving, after centralizing the operational information of more than two thousand vehicles on a single technological platform, which allowed for improved fleet visibility and real-time decision-making.
The industry context shows that distracted driving remains one of the main road risks. According to the report “The State of Connected Operations: Distracted Driving in Physical Operations ,” prepared by Samsara, 79% of commercial operators worldwide experienced at least one near miss in 2025 related to distractions. Meanwhile, the World Health Organization (WHO) warned that using a mobile phone while driving increases the likelihood of being involved in a traffic accident by up to four times.
Juan Pablo Martín Yamín, corporate commercial director of Grupo Flecha Amarilla, explained that before adopting the Samsara platform, operations were managed using four different systems. “We didn’t have a platform that integrated all the operational information,” he noted, which limited fleet visibility and real-time response.
As part of the implementation, Grupo Flecha Amarilla incorporated 1,600 telematics terminals and 1,600 dashboard cameras with artificial intelligence , integrated via API into Samsara’s Connected Operations Platform. In addition, critical alerts related to events such as unscheduled stops and door openings were automated, as well as door and temperature sensors for monitoring onboard conditions.
In the area of training, the company, which operates as a training center authorized by the Ministry of Infrastructure, Communications and Transportation (SICT) , adjusted its training programs based on real driving data. According to reports, this approach allowed them to move from a reactive to a preventative model, as well as automate monitoring processes and real-time notifications.
Ricardo Pinto, Planning and Operations Manager of Grupo Flecha Amarilla, indicated that the integration of the Samsara platform allowed them to reduce the operational load of the monitoring teams and improve the response capacity to incidents in daily operations.
For her part, Julia Monroy, regional sales director of Samsara, pointed out that the use of connected operations platforms seeks to address risks associated with road safety and fleet management in transportation.
The company emphasized that these changes are part of its efforts to strengthen the safety of operators and passengers, as well as to improve operational efficiency through the use of data and technology.
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