QUERÉTARO, QRO.- GO9 is a telematics device that transforms the way fleets are managed by converting each kilometer traveled into useful information, evidence for decision-making, and tools for prevention, according to Carlos Barrera, Business Development Manager Latam at Geotab .
As part of the company’s 25th anniversary globally , Barrera commented that the device is installed in the units without altering their electronics, thanks to its plug & play system connected to the diagnostic port.
GO9 is capable of reading engine status, identifying errors, tracking location in real time, and generating alerts for risky events, such as sudden braking or excessive speed, Barrera explained.
All of this is transmitted directly to the MyGeotab platform (a real-time fleet management platform ), from where fleet managers can view each event without leaving the office, he emphasized.
He explained that the device not only helps detect dangerous driving habits , but also facilitates the implementation of safety, sustainability, and regulatory compliance policies in Mexico.
“What we’re looking for is for companies to make decisions based on data, not assumptions,” Barrera said.
The MyGeotab platform (also available as an app for Android and iOS) allows you to schedule reports, receive automatic notifications, track maintenance, and even calculate carbon dioxide (CO₂) emissions to support clean fleet initiatives.
Additionally, it includes an Artificial Intelligence (AI) dash cam capable of detecting cell phone use, lack of seatbelt use, driver fatigue, or distractions, providing visual evidence for training or liability assessments, Barrera said.
“Today, we don’t just measure location and speed. We measure productivity, efficiency, and safety. We can tell if a vehicle is stopped with the engine running, how much fuel it’s consuming, or when it might break down if not repaired in time,” he explained.
Without specifying figures, Barrera stated that the technology applied in Geotab has significantly reduced accidents, due to prediction and prevention strategies .
As part of its strategy to bring technology to new audiences, Geotab also began a collaboration with professional driver Majo Rodríguez, whom it sponsors in the tractor-trailer category. This partnership seeks to demonstrate that innovation can be applied both in competition environments and in real-life transport operations.
Barrera indicated that the company has a presence in more than 160 countries and already owns more than 4.7 million connected vehicles worldwide . Its technology already supports critical decisions across fleets of different sizes and sectors, helping to prevent accidents, reduce costs, and improve efficiency every day.
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