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Home Automotive

Geotab and General Motors achieve first OEM integration for light vehicles in Mexico

The partnership will provide telematics data to Geotab customers who operate GM vehicles equipped with the OnStar system.

T21 Media by T21 Media
24 March, 2025
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Geotab and General Motors (GM) Mexico have established an Original Equipment Manufacturer (OEM) partnership to provide telematics data to Geotab customers in the country who operate GM vehicles equipped with the OnStar system . This integration, powered by an Application Programming Interface (API), enables the seamless and secure exchange of information between both brands without the need for an external device.

“We are very excited about this collaboration between Geotab and GM, as it represents a significant achievement, being the first OEM integration of its kind in Mexico and, in the case of our partner, in Latin America. This alliance not only reaffirms our commitment to innovation but also opens up new opportunities for fleet operators in the region to access advanced technology that optimizes the sustainability, productivity, and safety of their operations,” emphasized Michael Martin, AVP Business Development, Latam & Asia Pacific at Geotab.

As a result of this alliance, Geotab will process and integrate key information in near real time , providing valuable insights to customers and fleet operators, the company said in a statement.

This integration is enabled through an API, allowing for seamless connectivity between systems. By leveraging this technology, Geotab offers telematics services directly through third-party platforms, eliminating the need to install a separate external device, as the technology is already built into GM vehicles from the factory.

This alliance offers telematics and connected mobility solutions for fleet operators, ready to deploy without the need for any external hardware or installation processes.

GM fleets operating electric and internal combustion vehicles will have access to a telematics platform , accessible through MyGeotab , that consolidates detailed data.

Among the benefits for GM vehicles equipped with this technology are integrated fleet management, access to data tailored to your needs, and broad compatibility, including electric and internal combustion vehicles.

“At OnStar, we work every day to offer the best safety and connectivity solutions to GM vehicle owners; with this integration with Geotab, we extend telematics services to our fleet customers,” emphasized Gonzalo Escobar, Director of Digital Services and Customer Experience at GM Mexico.

According to IoT Insight , global adoption of factory-integrated telematics systems in new vehicles has increased, with 75% of cars sold in 2023 equipped with these systems, up from 72% in 2022, highlighting the growing demand for unified fleet management solutions.

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Tags: General MotorsGeotabNEW VEHICLESOnStarTelematics

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