SAN JOSÉ GALINDO, QRO. – Despite the eventualities that arose at the beginning of 2024 for Volkswagen Commercial Vehicles with limited production, the division managed to sell 4,371 units so far this year, with a growth of 1.9% compared to 2023.
Carlos Culebro, director of the division, highlighted what has been achieved and assured that, with this and with a favorable outlook for the final stretch of 2024, they will seek to double sales for the first eight months of the year.
He also pointed out that in 2025 they will follow a strategy focused on volume and customer satisfaction , seeking double-digit growth in volume, so ” we are going to have the third best year in the history of Volkswagen in Mexico ,” said Culebro.
New Amarok
Along these lines, Volkswagen presented the new Amarok , a model with more than 12 years of history that has sold more than 800 thousand units worldwide , 22,713 in Mexico.
This new model will be available starting today in four versions (Life, Style, Panamericana and Acentura) with three different engines with six- and 10-speed automatic transmissions: gasoline, diesel (170, 210 and 302 hp).
The new Amarok was developed in conjunction with the Ford Ranger, which share the same powertrain and engine; however, the suspension and steering, as well as the exterior and interior design, are what make them different.
Carlos Culebro stressed that although it is a versatile model, it has the conditions and price to reach fleet owners who are looking for an option to carry out their work.
“The last Amarok was sold around 40% to fleet customers in the mining, public security and armoring segments,” he added in an interview.
South Africa- Mexico
The Amarok arrives from South Africa, making Mexico the only country in America to market this version produced in the African country ; the rest of the countries have the version produced in Argentina.
The units have arrived in Mexico since the end of July, but to reach the Mexican market, Omar Estrada, head of logistics for Volkswagen Commercial Vehicles, told T21 that the brand’s headquarters in Germany is responsible for first transporting them there, and then transporting them to the port of Veracruz.
This, he said, is mainly due to trade agreements that allow for competitive prices for units.
“Eventually, once the trade agreements with South Africa are finalized, we will begin to bring them directly,” he said.
He added that this also has to do with routes and maritime freight, as some situations must be accommodated to ensure the logistics costs to and from South Africa are convenient.
This is because at least three to four Volkswagen ships arrive in Veracruz from Germany per week, not counting those arriving from other nations, which the German company uses to export what is produced in Puebla.
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