As part of the transformation of transportation toward more sustainable solutions, Freightliner seeks to lead the adoption of clean technologies , with its focus on electrification, use of clean energy and implementation of vehicles that meet the highest emissions standards, according to Fernando Mar, Senior Manager of Strategy and Electrification at Daimler Truck Mexico .
Mar detailed the brand’s efforts to integrate solutions that respond to its customers’ diverse operational needs, adapting from last-mile to long-distance transportation.
Globally, Freightliner has implemented electric fleets in countries such as the United States and Europe, and is now working to expand this technology in the Mexican market .
In terms of sales data, according to the March 2025 report from the National Association of Bus, Truck and Tractor Producers (ANPACT) and the National Institute of Statistics and Geography (INEGI) , Freightliner maintains a significant share of the cargo vehicle market.
In March 2025, it sold 775 diesel-powered units at retail, representing a 26.1% market share. This figure represents a 32.6% decrease compared to March 2024, when 1,150 units were sold, representing a 38.3% market share .
In terms of wholesale sales, Freightliner reached 278 units in March 2025, representing a 12.3% market share. Compared to the same month in 2024, when sales were 1,242 units, representing a 45.3% market share , there was a 77.6% drop.
Although a decrease in sales was observed compared to last year, the company continued to meet its proposed goals and maintain its position as a leader in the heavy-duty truck market in Mexico and North America, Mar stated.
Mar emphasized that electrification isn’t a one-size-fits-all solution for all operations, as each customer has different needs . In this regard, Freightliner is focused on an orderly transition that allows its customers to adopt clean technologies based on the viability of their operations.
“The future has already caught up with us,” Mar said, referring to the growth of electrification as an immediate reality. Regarding the challenges , he explained that electric vehicle infrastructure remains one of the industry’s most significant obstacles.
He also emphasized that for the transition to electrification to be successful, it is necessary to work together with governments, regulatory agencies, and other companies in the sector.
“We are committed to responsible electrification,” Mar said, emphasizing that, although the process is underway, it must be done gradually and tailored to each operation.
Freightliner continues to work on developing solutions to facilitate the transition to cleaner technologies, focusing on emissions reduction. Despite the challenges, the company remains committed to innovation and the development of sustainable products within the transportation sector.
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