Cargo transportation in Mexico is the fundamental pillar of logistics both in the domestic market and in foreign trade. With more than 41,223 companies involved in this activity, it is crucial to have tools that adapt to different fleet sizes and that offer safety and efficiency.
In this context, Freightliner Link 3.0 , developed in collaboration with Motum , emerges as a platform that not only meets logistics needs, but also transforms asset security with the power of artificial intelligence (AI).
Itzel Alpizar , Connectivity Strategy Manager at Daimler Truck Mexico , mentions that one of the key aspects of Enlace Freightliner 3.0 is its flexibility: “The solution is not limited to one type of vehicle, it adapts to any fleet size,” making it a viable option for large and small companies.
Luis Galán , CTO and founder of Motum , highlights the importance of AI in this transformation process. “Historically, monitoring centers have been focused on logistics, but today they must also respond to heritage needs, such as asset security. This is where artificial intelligence plays a crucial role, simplifying these complex tasks and allowing for more efficient operations.”
Galán points out that without AI, it can take a person several minutes to gather information about a unit in critical situations, while with AI all the information can be obtained in a matter of seconds.
Galán adds that simplicity is one of the great attributes of AI applied to transport. “Time is the most valuable factor in any operation, and the ability to act quickly through AI can make the difference between a crisis and an effective resolution.”
Freightliner 3.0 includes technological advances such as weapon detection both inside and outside the cabin, anti-jammer systems , and integration with Detroit Assurance , an ecosystem that reinforces driver safety in real time. “We want operators to feel protected, not monitored, and that is exactly what we have achieved,” adds Galán. “We have even developed a function where AI can communicate with operators via a phone call, helping them in critical moments and reinforcing that feeling of protection.”
Alpizar reinforces this vision by mentioning that one of the great benefits of Freightliner Link 3.0 is its ability to eliminate the “human factor” in certain aspects of monitoring, where personnel limitations make it difficult to maintain constant surveillance. “With AI, it is like having a complete team of people monitoring the operators’ path, identifying risks and acting proactively.”
In addition to improving safety, the platform also helps to optimize driver behavior. “It’s not about chasing the driver,” says Alpizar, “it’s about improving their driving technique, correcting habits such as distractions, sudden braking or lane departures, which results in safer and more efficient operation, and also generates savings in fuel consumption.”
Given the initial resistance of some operators to dashcams and other solutions, Galán emphasizes that when drivers experience the benefits of these technologies, they quickly become their advocates. “In crisis situations, such as an accident, these tools can be the key to delineating liability and protecting the operator from an irresponsible third party,” he explains.
Freightliner 3.0 and Motum are leading an evolution in freight transportation, where artificial intelligence is not just a trend, but a real and accessible tool that transforms operations. With a vision focused on asset security and operational efficiency, this platform is helping carriers face current challenges effectively and simply.
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