Estafeta, one of the strongest players in the parcel and courier industry in the country, seeks to increase its logistical efficiency with Mauricio Salvatori Mier, its new National Operations Director, leveraging its logistical muscle and leveraging technology in its operations.
Last month, Estafeta announced the appointment of Mauricio Salvatori, who will seek to strengthen the company’s position in the market and achieve new levels of operational efficiency. The executive explained in an interview that Estafeta’s strategy is based on three main pillars.
The first pillar revolves around people as a fundamental part of the business. The company, for example, works to keep its workers safe at all times through technology and tools, as well as training them in their daily tasks.
In the second pillar, Salvatori Mier indicated that they aim to be aligned with the commercial direction.
“The commercial team has very clear verticals, the retail part, the fashion part, the automotive part, the multilevel part, the financial part, but it’s not just about putting it on the table and incorporating it into our network. Rather, we as operations work to provide appropriate solutions to the industry,” he explained.
Additionally, the company is investing in working with technology, with the automation of the operations center in the Valle de Mexico serving as an anchor to enhance the business model for e-commerce, retail, and fashion. They reach 61 cities practically the next day.
“It’s not just about installing technology; today, what we are doing is generating data banks of information in a control tower where every day we measure our entire network from end to end, from the moment we touch a shipment until it leaves. It shows us those points where we still have opportunities, but an important part is that we have information systems that allow us to rebalance our network to understand how to make our air scenarios, our land scenarios, our hubs, our cross-docking, and then we are making proposals for different seasons,” Salvatori Mier highlighted to T21.
Currently, Estafeta’s logistical muscle consists of 129 operational centers, three air stations, six 737 400 airplanes, more than three thousand points of contact, pick-ups, and drop-offs; and over 750,000 square meters of infrastructure, reaching 95% of the Mexican population.
Air Cargo
Mauricio Salvatori pointed out that Estafeta’s main air hub is in San Luis Potosí, where its six planes land every night.
In addition to this operation, almost a year ago, the company relocated its air cargo operations from Mexico City International Airport (AICM), splitting them between Felipe Ángeles International Airport (AIFA) and Hermanos Serdán International Airport (in Puebla).
From the airport in the State of Mexico, two daily flights operate, one from Miami, Florida, and the other from San Luis Potosí; while from the airport in Puebla, two flights depart from the north of the country and one from San Luis Potosí, along with 28 land trips that will connect the southern part of the country.
“The scenario turned out to be optimal to set up what was the AIFA, which we already knew, with that of Puebla, so we made a circuit that goes from Miami, Cancun, Merida, Mexico City (AIFA), and San Luis, and the other one goes to Chihuahua, Puebla, and San Luis Potosí,” Salvatori detailed.
Likewise, he explained that these circuits allow them to maximize their cargo capacity and “play” a bit with the routes, so there are moments when the plane that makes the circuit from Puebla can go to Mexico City and make connections the next day, depending on the season and situation.
Once the cargo arrives at the airport in Puebla, Estafeta has 11 routes, while from AIFA there are 21 routes that depart and connect directly with the hub in the Valley of Mexico.
Getting to know the new Director of Operations
Mauricio Salvatori spoke with T21 to briefly recount his career, which began in the consumer sector at Pepsi, where he remained for 11 years, primarily in distribution and sales areas throughout the southeast of the country. Subsequently, he spent nine years at Kraft Foods.
In 2013, Salvatori joined Estafeta as a district director in southeastern Mexico, from Toluca to the Yucatan Peninsula, an area where 45 operational centers are located, handling 28% of the company’s deliveries.
In this role, in 2017, he developed the automotive model for the distribution of auto parts nationwide, a platform that runs parallel to the courier and parcel distribution network, and which Salvatori highlighted, earned them the Tameme, National Logistics Award awarded by #SoyLogístico.
Subsequently, in 2018, the executive took over the leadership of Mexico, and in 2022, he became the director of the Supply Chain area.
“They brought me in to manage the supply chain area with fulfillment warehouses, specialized distributions, which today is the cornerstone of what we want to be as a logistics solutions integrator for our clients. We started giving some touches to become a partner with end-to-end solutions, offering processes from freight forwarding, warehousing, fulfillment, and when we cannot distribute within the network, we provide customized distributions both in transportation, on roads, or in the last mile,” explained the executive.
Comment and follow us on X: @jenna_GH_ / @GrupoT21
