PLAYA DEL CARMEN, Q. ROO.- Fleet management in Mexico is undergoing a period of accelerated transformation . Managing a fleet is no longer synonymous with having operators and trucks in circulation; today, it’s about managing data, anticipating failures with Artificial Intelligence (AI), and accelerating the transition to clean energy.
Within the framework of Top Flotillas and LOGEX 2025, Jesús Guajardo, Regional Sales Director North East and West of Element Fleet , stated that the evolution of the sector is reflected in the growth of the company in Mexico, since eight years ago it managed around 20 thousand units , a figure that today amounts to nearly 150 thousand , which consolidates the firm as a benchmark in comprehensive solutions for fleets.
“Managing a fleet isn’t just about purchasing vehicles; it’s about ensuring they’re in compliance, maintaining them, supplying them with fuel or energy, and, above all, leveraging data to turn them into a strategic asset for the company,” he said during the Element Fleet and the Transformation of Fleet Management conference .
The executive listed the main challenges that companies face in this area , from financial to renew fleet, administrative , technological and operational .
“A vehicle isn’t an investment, unless your business is transportation; in most cases, it’s a depreciable expense. Therefore, the key is to allocate resources to the true generator of value and find efficiencies in fleet operations,” he explained.
One of the highlights of the presentation was the role of AI , where Guajardo shared that he even used this technology to prepare his presentation, convinced that those who know how to ask the right questions can obtain answers that transform decision-making.
“It’s said that data is the new oil, and it’s true: those who interpret and use it strategically can save millions of pesos. At Element Fleet, we integrate AI into our processes to simplify operations and anticipate problems,” he noted.
The company has developed a consultative approach that supports businesses from vehicle acquisition to vehicle remarketing , including regulatory compliance, maintenance programs, and route optimization.
The path to sustainability
Sustainability was another central focus of his participation. According to Guajardo, the transition to clean energy “is no longer an issue of the future, but an obligation of the present . “
“Eighty percent of products in Mexico are transported on wheels. If we manage to gradually migrate to clean energy, we can have a huge positive impact on the country and the planet,” he emphasized.
Element Fleet’s commitment focuses on combining innovation, digitalization, and sustainability to make fleets more strategic and less of an inevitable expense.
“We don’t promise that all problems will disappear when you become an Element customer, but we do guarantee that we work hand in hand to find solutions and make each fleet more efficient and productive,” Guajardo emphasized.
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