In an environment marked by economic volatility and the challenges posed by the revision of the United States-Mexico-Canada Agreement (USMCA), Difrenosa remains focused on providing close attention to transporters and modernizing its services , according to Arnulfo Montemayor, the company’s New Units Commercial Manager.
“We live for them and we exist for them; support remains the company’s core focus,” Montemayor said.
The strategy, he explained, is based on offering flexible sales and after-sales solutions , with tools that allow fleets to remain operational at 100 percent.
“In these times of ups and downs, it’s essential to have options to support them, both in terms of units and in service,” he commented.
That support, he said, is supported by a solid infrastructure comprised, according to the brand’s data, of 15 warehouses with more than seven thousand part numbers and an inventory valued at 300 million pesos (mdp) , backed by 50 delivery units that ensure agile deliveries.
Difrenosa’s technical network includes 11 high-tech workshops, a collision repair shop with an eco-friendly paint booth , and more than 200 vehicle units serving customers , including 12 emergency vehicles and 11 road rescue units .
In addition, the company promotes customized schemes such as InHouse Service , which provides after-hours technical support at the client’s facilities, as well as InHouse Parts , with strategic spare parts containers within its own plants.
Montemayor emphasized that the key to internal leadership lies in ongoing training : “I lead a team of advisors, and the most important thing is that they stay up-to-date. Our products are constantly evolving, incorporating more technology, and that requires knowledge so that clients can take full advantage of them.”
Currently, Difrenosa’s technical support team is made up of 180 specialized technicians , accompanied by 14 support engineers and four continuous training engineers .
Looking ahead to 2026, the company is preparing to launch new products and integrate digital tools based on artificial intelligence. “We are aligned with the plant and ready to face a year that will undoubtedly bring new challenges,” the executive stated.
For Montemayor, one word defines the organization: commitment . “Being close to the customer, supporting them, and always looking for ways to make their business work is what sets us apart,” he concluded.
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