PLAYA DEL CARMEN, Q. ROO.- DFAC Dongfeng, Chinese heavy vehicle manufacturer, officially started operations in 10 Latin American countries, with a total of 80 contact points projected for this year.
Its strategy in Mexico will be based on the opening of 35 dealerships by 2024; In July alone, it will conclude with 10 new locations in operation, in response to the dynamism perceived in the national market, in addition to the growth that has been observed in electronic commerce, coupled with the growing need to increase merchandise movements derived from the relocation of manufacturing centers in Mexico ( nearshoring ).
The brand arrived in the country through Grupo Magna, exclusive representative and importer for the region, who subscribes to after-sales service as the flag to penetrate the competitive Mexican market .
The product portfolio that DFAC Dongfeng launched includes pick-ups, buses, cargo and passenger vans, light and medium trucks, as well as tractor trucks. Additionally, in the near future the company plans to incorporate electric vehicles. “The launch lineup includes 11 models and 16 different versions with gasoline and diesel engines, the latter comply with Euro 6 regulations (depending on the country),” explained Phillip Heldt, general manager of DFAC Dongfeng Mexico, during the official launch. Of the brand.
Heldt explained that DFAC Dongfeng’s commitment in Mexico is to provide personalized and immediate attention to each of the clients who purchase a unit of the brand.
“We have preventive and corrective maintenance programs , in addition to availability of spare parts, as well as immediate access to essential parts and components to guarantee the continuous operation of the units, this thanks to our parts warehouse located in Querétaro. As well as an efficient distribution network that minimizes waiting times, at the same time, it has trained technical personnel,” commented the manager.
For his part, Agustín Lama, CEO of Grupo Magna, stressed that the company is 100% focused on customer service, complying with world-class standards leveraged with specialized human talent. “We focus on the after-sales and customer service area, because we know that commercial vehicles are dedicated to generating dividends for customers,” he stated.
Likewise, as part of its strategy, DFAC Dongfeng signed alliances with financial institutions that have various financing programs .
