In an effort to raise road safety standards and professionalism on the road, Coca-Cola FEMSA is advancing its simulator-based training program, a tool that allows the recreation of real driving scenarios to strengthen the decision-making of its operators.
During a demonstration session, Marco Ávila, Director of Transportation at Coca-Cola FEMSA, explained that the company has operational simulators , which they use to travel to all the bases in the country until the training of each assigned operator is complete.
The model includes small groups of eight operators per day , allowing for personalized sessions focused on key safety maneuvers: braking, speed control, operation on downhill slopes, and proper use of the engine brake.
The company certifies its operators once a year , which represents about 1,500 trained operators annually .
The simulator also offers evaluation tools. Each operational base tracks the operator’s subsequent performance based on this information.
One of the most recurring issues during training sessions is speeding. Although the company’s vehicles are regulated to 80 kilometers per hour (km/h), the manager emphasized that the goal is for drivers to understand why maintaining lower speeds is safer.
At the close of the session, Ávila reiterated that the commitment to simulation technology aims to train operators who respond technically, not intuitively, to adverse conditions .
“The reason we invest in training is because we believe in discipline, effort, and perseverance. We want them to face difficult situations in a safe environment so that, when they reach the real world, they can make decisions based on skills they have already developed,” he emphasized.
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