On the path to establishing itself among the country’s top 10 logistics operators by 2035, Grupo CICE has taken a strategic step in its transportation division. The appointment of Alfredo Alejandro Romo Godínez as the new general manager of CICE Transportes marks not only a change in management, but also the beginning of a period of expansion, technological innovation, and sustainability that seeks to respond to the new demands of foreign trade and comprehensive logistics in Mexico.
With more than 15 years of experience in management positions at companies such as Trucka, Interceramic, US Xpress, En-trega, and La Huerta, Romo arrives with in-depth knowledge of key segments: dry, refrigerated, consolidated, and oversized cargo . “We seek to improve operational efficiency, strengthen customer service with the support of new technology, and contribute to reducing our carbon footprint,” Romo said in his presentation, emphasizing that employee well-being will be a key part of the results.
The strategy includes the opening of new market divisions, a refrigerated maritime transport segment, and terminals in Guadalajara, Manzanillo, and Monterrey . These moves support CICE Transportes’ long-term vision: to offer comprehensive logistics solutions that go beyond the port, with the capacity to respond to the challenges of competitiveness and sustainability.
The legacy
The change follows the retirement of Víctor Aguilar Ruíz, who led CICE Transportes for 15 years and guided its transformation from an initial fleet of 32 used trucks and 32 dump trucks in 2009 to an operator with a national presence and sustained recognition. Under his leadership, the company reached a milestone with the opening of its base in the State of Mexico, a decision that enabled it to compete in one-way services and become a strategic partner for major shipping companies in the country.
Aguilar leaves behind not only numbers, but an organizational culture. One of his greatest prides was the creation of an internal operator school, a response to the structural operator shortage in the country. This project allowed for the development of its own talent and left one of the most valuable marks of his administration: trusting people, investing in their development, and opening up career paths for them within the company.
In Aguilar’s own words, CICE Transportes’ purpose goes beyond simply transporting goods: “It’s not just about moving cargo, but about offering solutions that truly respond to what each client values, whether it’s security, speed, or just-in-time compliance , because behind every operation there is trust, relationships, and a shared future.”
A solid path towards 2035
The vision for the future under Romo’s leadership is based on the implementation of advanced management systems, digital tools, and optimized processes that seek to increase productivity while simultaneously reducing the company’s environmental footprint. This approach aligns with the CICE Group’s long history of establishing itself over nearly 35 years as a comprehensive logistics operator, integrating land transportation, port maneuvers, and customs services.
The challenge now will be to capitalize on Aguilar’s legacy and keep CICE Transportes in the Top 100 transportation companies , where it has been for nine consecutive years, while preparing to climb the rankings. With its sights set on 2035, Grupo CICE aims to enter the national Top 10 and strengthen its role as a strategic partner in the supply chains that connect Mexico to the world.
Veracruz as a compass for expansion
This management change is occurring in parallel with other strategic moves by the group. At the beginning of 2025, Grupo CICE inaugurated the first phase of its semi-specialized container and mixed cargo terminal in the northern bay of the port of Veracruz , with an estimated investment of seven billion pesos. The terminal has more than 22 hectares, 550 linear meters of dock (350 already built), a draft of 15 meters, two berthing positions, a container yard with a static capacity of at least 13,000 TEUs (20-foot containers) and a dynamic capacity for more than 500,000 TEUs, in addition to areas for refrigerated and hazardous cargo, rail infrastructure, and a wastewater treatment plant.
This project aims to consolidate Veracruz as a strategic hub in the Gulf of Mexico and reflects Grupo CICE’s ambition to expand its logistics footprint. In this context, Romo’s arrival at CICE Transportes is aligned with a comprehensive vision: to articulate new port developments with a modern, efficient, and sustainable transportation network that strengthens the company’s position as a leading national logistics operator.
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