The port and logistics services provider, Grupo CICE , seeks to restructure all its applications, taking advantage of its most recent project, the Semi-Specialized Container and Cargo Terminal Project in the North Bay of the port of Veracruz , in which it aims to optimize processes, improve the customer experience and increase operational efficiency through Artificial Intelligence (AI) and in the cloud with the implementation of Oracle tools .
In an interview with T21 , Genaro Méndez , IT director of Grupo CICE, recalled that the company has relied on Oracle since 2000, starting with databases and development tools. “We stayed that way for many years, but recently, with the North Bay project, we’re looking to restructure all of our applications,” he explained.
This change aims to create a more intuitive environment for its executives and customers, who interact with online systems.
The adoption of Oracle’s cloud infrastructure, known as OCI, is key to this transition, since, according to the executive, this technology allows us to “place our applications in the cloud, which has given us the opportunity to have high availability and be completely flexible.”
One of the most notable advances is the integration of tools such as Document Understanding , which uses AI to automatically analyze documents.
“It allows for a review of the documents submitted by clients for the release of import cargo or the reservation of warehouses for export,” the executive explained, adding that this system streamlines procedures and reduces the dependence on manual reviews.
Another CICE goal is to implement AI to coordinate container pickup appointments. “We want customers to have a pre-assigned appointment, so that when they arrive, the container is already ready,” Méndez said.
This measure will not only benefit users but will also optimize operations by avoiding unnecessary cargo movements.
Modernization has also generated significant savings. Previously, scheduling services required up to eight representatives at the counter; today, one person is sufficient. “Over 90% of our customers access services requests and scheduling online,” he emphasized.
The relationship with Oracle has evolved over time, Méndez recalled, adding that in 2011, Grupo CICE implemented Oracle’s ERP , automating administrative processes.
“A supplier enters our portal, uploads their invoice, and it’s automatically sent to us for payment,” he explained, illustrating how technology streamlines internal operations.
This automation also benefits customers . When a service such as container delivery is performed, “we immediately issue the invoice,” providing timely documentation for collection. This approach strengthens trust in the logistics chain.
The North Bay project aims to ensure efficient operations to manage the new terminal without multiplying resources, through the use of technology and a balance between personnel and advanced tools.
Méndez emphasized the impact on customer experience, as they seek to provide better tools so they can schedule services quickly, upload documents, and avoid having to wait for manual reviews.
The reduction in staff at the counters is a tangible reflection of the change. From a “pilgrimage” through offices to an almost completely digital process, the CICE Group has optimized its human and financial resources.
The partnership with Oracle, which began more than 20 years ago, has been strengthened with comprehensive solutions, highlighting the flexibility of this collaboration.
In 2024, the port of Veracruz added 32 million 905 thousand 033 tons of merchandise operated , according to information from the port authority, and this same port handled one million 301 thousand 470 20-foot containers (TEU) last year, which meant 12.3% more than in 2023.
Comment and follow us on X:@Eliseosfield / @GrupoT21
