The combination of increased accidents, cargo theft, and a shortage of drivers is creating a near-crisis scenario for Mexican trucking, where technology is becoming an indispensable tool to ensure the continuity of operations.

During its annual event, Motive unveiled new solutions based on artificial intelligence (AI) and on-device processing capabilities (Edge AI), designed to respond in real time to the challenges facing the industry.

“We are seeing a very complex, almost crisis-like scenario. It is a very resilient industry, but there is a significant increase in accidents, thefts and costs, in addition to a shortage of operators that is approaching 100,000,” said Omar Camacho, CEO of Motive, in an interview with T21.

The company presented solutions, including AI Dashcam Plus and AI Omnicam Plus , devices equipped with Edge AI, which allows for the interpretation of events and the generation of responses without the need to send information to the cloud.

It also announced Atlas , a conversational AI interface through which operators can interact with the system and receive real-time recommendations regarding traffic jams, risk zones, or emergency situations.

“We are seeing an increase of nearly 20% in accidents compared to last year, and we estimate a similar increase for next year. Today we have almost 16,000 registered robberies, and all of this creates a vicious cycle that could force many companies out of the market,” he warned.

Camacho explained that, given this scenario, fleets require integrated solutions capable of reacting in real time.

“Organized crime uses cutting-edge technology, and many carriers continue to operate with isolated systems. What we are proposing is a comprehensive platform that responds to these challenges,” he said.

According to the executive, some implementations have managed to reduce accidents by up to 80% in the first six months , as well as decrease fuel consumption by up to 30% and reduce insurance costs.

From a raid to an expansion

One of Motive’s success stories is Grupo ADET , a company specializing in last mile delivery for e-commerce clients such as Mercado Libre and Amazon.

Its CEO, Donaji Alvarado, explained that the company was founded almost four years ago with the conviction that technology should be a central part of the business.

“We worked at a company where tractor-trailers would disappear and we’d find out three days later. We’d say, ‘How is it possible that this is still happening?’ From the beginning, we knew we needed GPS, cameras, and monitoring tools,” he recalled.

After operating with another provider, Grupo ADET adopted Motive’s solutions and currently none of its units go on the road without monitoring and telemetry devices.

The executive recounted that, during the first operations with Mercado Libre in Naucalpan, one of their vehicles was robbed. However, the panic button and real-time monitoring allowed them to alert the control center and coordinate a response with the authorities.

“The monitoring team found out immediately, called the police, and they arrived at the house where the merchandise was located. They uncovered a major network involving stolen vehicles and arrested the group. Since then, we haven’t had any more robberies in that area, whereas before there was one per month,” he explained.

The incident ended up becoming a growth opportunity .

“We took all the evidence to the client, and from there we experienced enormous growth. We went from operating about 10 units to nearly 160 with that client. If that hadn’t happened, we probably wouldn’t be where we are today,” he said.

The last mile remains under pressure

Alvarado noted that the recent Hot Sale left a sustained demand for deliveries during June, forcing companies to increase their capacity by up to 50% , in an environment where hiring staff has become increasingly competitive.

“Such rapid growth is a financial challenge and also a human capital challenge, because all last-mile companies are looking for operators and staff at the same time,” he commented.

In the last two months, Grupo ADET increased its fleet by between 30% and 40% and is currently in a consolidation phase to take full advantage of the technological tools already available, including operator training solutions.

“Visibility is everything. It helps us in human resources, finance, and operations. There comes a point where it’s essential to have a system that allows you to know where all the units are and what’s happening with them,” he stated.

For Motive, artificial intelligence and real-time reaction capabilities will be key to facing the challenges that threaten road transport today.

“We want to have a greater impact on what really matters to our customers: reducing accidents, decreasing theft, improving productivity, and helping to address the operator shortage,” Camacho concluded.

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El cargo Artificial intelligence, key to combating theft and accidents in road transport: Motive apareció primero en T21.

At its annual Vision 26 event, Motive unveiled a new generation of solutions powered by artificial intelligence (AI) and integrated hardware , focused on solving two of the main challenges of physical operations: tool fragmentation and the burden of manual tasks.

During the meeting, the company unveiled new capabilities geared towards fleets and operational teams, with the aim of automating processes, improving safety and increasing productivity through a unified platform.

“All the operations leaders we spoke with had two problems in common: their systems were too fragmented, and their workflows included too many manual tasks. The solution lies in integration and automation,” said Shoaib Makani, CEO and co-founder of Motive.

He added that Motive has been dedicated to eliminating data silos, so “now we focus on helping our customers leverage AI to gain critical insights and automate interventions so they can operate more securely and productively . ”

The company highlighted that the new solutions allow data to be consolidated into a single view and complex workflows to be automated using AI, reducing manual intervention in critical processes.

AI Omnicam Plus: AI-powered 360° vision

One of the main announcements was IA Omnicam Plus , a new 360° camera system for commercial vehicles. The solution integrates the IA Dashcam Plus platform and the Qualcomm Dragonwing QCS6490 processor, allowing it to run more than 30 AI models simultaneously.

The system offers real-time monitoring from multiple angles and generates automatic alerts to detect risks such as pedestrians, cyclists, or other vehicles, helping to prevent incidents before they occur .

AI Dashcam Plus expands prevention capabilities

Motive also announced new features for AI Dashcam Plus , its AI-powered dashcam designed to detect unsafe behavior and issue instant alerts to operators.

Among the new features, the following stand out:

• Collision prevention through object tracking and trajectory prediction.
• Automatic license plate recognition to facilitate investigations and documentation of incidents.
• Real-time speed limit detection using computer vision.
• Live two-way calls between operators and managers without the need to use cell phones.

Atlas: Motive’s new AI assistant

Another launch was Atlas , an AI assistant that allows you to query information, analyze data, and execute actions from a single interface.

The tool incorporates platform-wide search capabilities and integrates with third-party tools such as Claude and ChatGPT via the Model Context Protocol (MCP), facilitating tasks such as cost analysis, regulatory compliance, or operational management.

In addition, Atlas will be available inside the cabin via an AI-powered voice assistant, allowing operators to perform actions using voice commands without being distracted from driving.

Automations to act in real time

The company also introduced Automations, a feature designed to trigger immediate actions in response to critical events detected in real time.

The intended uses include detecting excessive inactivity, alerting for regulatory compliance risks , and automatically activating communication with operators in response to signs of fatigue or mechanical failures.

According to Motive, the goal is to reduce risks and accelerate operational response without relying entirely on human intervention.

The firm also announced new capabilities for AI Vision, a computer vision solution focused on automating documentation and monitoring tasks in physical economy industries.

The tool allows for the automatic identification and recording of critical information in sectors such as infrastructure, construction, and waste collection.

In the case of the waste industry, Motive noted that AI Vision can automatically detect overflowing containers, validate services performed, and generate information for billing, reducing manual records and creating new revenue opportunities.

“Motive has completely transformed the way we protect our people and improve our business. By unifying real-time detection and instant execution capabilities, the platform helps us improve our safety, productivity, and profitability levels every day. We no longer just monitor risks; we stop them before it’s too late. Thanks to this level of automation and real-time intervention, the new capabilities represent a true revolution, helping us avoid collisions, eliminate hours of manual administrative work, and leverage the full potential of our operations,” said Donaji Alvarado, co-founder and CEO of Grupo ADET .

For his part, Adhish Luitel, director of Research at ABI Research , considered that the company’s differentiator lies in its technological integration.

“Motive doesn’t just use AI: it generates the proprietary data that powers it. By integrating hardware , unified data, and proprietary AI models, Motive goes beyond statistics and acts in real time like no other software platform . Thanks to this combination of hardware and efficient AI technology, it improves security and delivers a measurable ROI to its customers,” he emphasized.

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El cargo Motive is betting on automation and AI to transform physical operations apareció primero en T21.

Siemens announced an investment of 1.3 billion pesos (MXN) to expand its production capacity in Querétaro . The capital will be used to strengthen advanced manufacturing operations within the state and is expected to create 300 new direct jobs in the region.

“Querétaro has become a key pillar for Siemens globally. This investment not only expands our production capacity, but also strengthens our position to support our customers in their transition to more digital, sustainable, and resilient industries,” emphasized Alejandro Preinfalk, CEO of Siemens Mexico, Central America, and the Caribbean.

This figure, which adds to the more than 1.8 billion pesos previously announced, brings the company’s total investment in the state to over 3 billion pesos in the last year. The expansion will contribute, among other things, to optimizing production processes , reducing delivery times, and advancing the company’s decarbonization goals.

The announcement was made during the Hannover Messe industrial fair in the presence of Stephan May, CEO of Electrification and Automation at Siemens AG; Alejandro Preinfalk; Marco Antonio Del Prete, Secretary of Sustainable Development of Querétaro ; and Felipe Fernando Macías, Municipal President of Querétaro.

Siemens’ operations in the state are focused on manufacturing technological solutions for industrial electrification. Its main activities include the production of panels and control systems for low- and medium-voltage applications , components that supply the demand of industrial sectors such as automotive and food and beverage.

Siemens Group reported global revenues of €78.9 billion for fiscal year 2025, which ended September 30 of last year, and net profit of €10.4 billion for the same period. The company currently employs 318,000 people worldwide in its continuing operations.

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El cargo Siemens announces investment to expand its production capacity in Querétaro apareció primero en T21.

ATITALAQUIA, HGO.- The  Hidalgo State Institute for Job Training (ICATHI) celebrated its 31st anniversary in a ceremony that was marked by the delivery of a fifth wheel simulator from the company  APEX Simuladores  to the Atitalaquia campus. 

“ We are going  to formally inaugurate the fifth-wheel simulator project, and we hope that this simulator inspires us to transform our reality. Because when we work together, the productive sector and the government, we build a better future for Hidalgo,” said Jorge Israel Acosta Benítez, Director General of ICATHI .

The APEX simulator will allow aspiring truck drivers to practice complex maneuvers in safe, virtual environments . In an interview with T21, Acosta Benítez indicated that the simulator aims to recapture the spirit of men and women who love to travel the roads and whose dedication is a commitment to the ICATHI community . 

“It’s a very valuable experience, and it also allows us to respond institutionally to a request made at the first liaison committee meeting for this transportation zone. At that time, they asked us for support with a simulator, and today we can fulfill that commitment,” Acosta explained. 

At the handover ceremony, Claudia Sandoval Ramírez, the municipal president of Atitalaquia, emphasized that the simulator represents an opportunity for improvement . 

“ This team represents a great opportunity to strengthen the capacity of our citizens, preparing them to integrate into a key sector for the economic development of our region,” Sandoval shared.

During his address, Héctor Martínez Castuera , coordinator of the  State Decentralized Organizations of the Institutes for Job Training (ICAT) , emphasized that highways cannot be conceived “without the support of federal freight and passenger transport,” and that continued work on training is necessary. He added  that this type of training helps alleviate the existing shortage of drivers .   

“ The sector has a need,” explained Luis Ruiz, the  general director of Federal Motor Transport , “ to serve approximately 90,000 drivers nationwide. In our area, the  CECATIS  and  ICATHIS centers have 673 units across the country with the capacity to provide this training, and with the support of business owners and transportation associations, we can try to meet this demand ,” Martínez stated .   

For her part, Jessica Alfaro, representative at the event of the  National Chamber of Freight Transportation (Canacar) , referred to the benefits of the training program with the simulator. 

“This has greatly benefited us due to the current national shortage of operators. Operators no longer train themselves as they once did; now we have to invite them, convince them, and train them—and train them in a safe manner to guarantee their professional development,” Alfaro pointed out. 

He emphasized that the simulator facilitates the learning of trainee operators, who have no experience driving a fifth-wheel unit, preventing the change from driving a car from being too abrupt . 

Regarding the functionality of the simulator, José Ramón Nájera, head of the IT department at ICATHI, highlighted that its main purpose is to help operators overcome their fear of driving large vehicles . 

“With this simulator you already handle dimensions, you lose the fear, you already have the theory, the practical aspect and the knowledge; the only thing missing is applying it in real life,”  Nájera explained . 

Furthermore, the new equipment offers a much more realistic experience by accurately reproducing the dimensions, movement of the trailer, and cargo handling . In addition, its software- based operation allows for regular updates tailored to the institute’s needs, representing added value for student training.  

For his part, José Miguel Montoya, Commercial Director of APEX Simulation and Technology, a leading simulation solutions company in Mexico, commented: “ At APEX we will continue working to implement this type of fully immersive cabin simulators in more  ICATs ,  CECATIS  and  Conaleps  nationwide with the aim of addressing the  shortage  of operators and contributing to professionalization in  Mexico . ” 

Currently,  the fifth wheel operator training program has  a  projection of reaching a production of almost 200  operators  annually  between the Atitalaquia and Mineral de la Reforma facilities within two or three years . 

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El cargo ICATHI adds APEX simulator for training in Hidalgo apareció primero en T21.

Coca-Cola FEMSA has adopted omnichannel as an enabler that empowers both its employees and its customers, without replacing the human factor ; and seeks the integration of data and digital tools to enhance the capabilities of its sales force and ensure that the value proposition is realized at the physical point of sale.

In an interview with Grupo T21, Juan Pablo Velasco, the company’s Marketing and Commercial Capabilities Director, pointed out that omnichannel seeks to integrate technology with traditional physical execution to enhance the value delivered to the customer .

“By omnichannel, we mean definitely using all the data, technology, artificial intelligence, and digital tools we’ve been developing, but to empower the physical side, that is, our true strength (…) Our value proposition is fulfilled when the product physically reaches the customer. That’s where we’re delivering on our promise,” he said.

Velasco shared that digitization only makes sense when it solves real customer needs and facilitates the work of those operating in the market . He also noted that the company’s approach moves away from cold automation to focus on a service platform that supports the growth of small businesses.

“The platform vision becomes a success when we put the customer at the center. As we continue to understand our customers, truly putting them at the center to address pain points and opportunities, we believe this platform can continue to deliver many successes and much growth. We believe it can also become a service platform,” he said.

Vision for the Future: To enhance the platform

The main challenge for the organization lies in communicating in the best way that technology is meant to empower people , such as shopkeepers and pre-salespeople, and not to replace them.

Looking ahead, Coca-Cola FEMSA projects that its digital platform will evolve beyond basic transactions to become a comprehensive service ecosystem. Regarding the path forward, Velasco concluded that the platform is constantly being improved and that efforts will be made to refine its value propositions .

“We believe the platform has the potential to continue growing, to further refine our value propositions, and to expand our service level beyond transactions to include value-added services and additional services for our clients. For example, more detailed order tracking, asset tracking, and things like that. We believe it can also become a service platform,” he concluded.

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El cargo Omnichannel with purpose: Coca-Cola FEMSA’s technology that empowers the human factor apareció primero en T21.

In a move to optimize sales and transform the operational reality of millions of small retailers, Coca-Cola FEMSA shared its omnichannel strategy during the presentation of the 2025 Integrated Report.

Through tools like Juntos+ and Juntos+ Advisor , the company aims to position itself as one of the few global companies to successfully integrate a deep digital platform with large-scale physical execution . The former, an omnichannel physical and digital platform, reported 1.3 million users; the latter is ” the digital tool used by pre-sales agents to complete the omnichannel strategy” using tools such as Artificial Intelligence (AI).

“Our customers have the opportunity to place their orders at their own pace, using that application at their own pace, but when our sales representatives arrive to make their sales visit, they arrive with a tool called Juntos+ Advisor, which gives them very precise instructions, personalized for that customer,” said Gerardo Cruz, CFO of Coca-Cola FEMSA.

Likewise, Juan Pablo de Velasco, the company’s Marketing and Commercial Capacity Director, pointed out that the success of this transformation also lies in the fact that digitalization is not an end in itself, but the means to empower its sales force , and reiterated putting the customer at the center of the process.

“This platform vision leverages the belief that growth starts earlier. Growth begins, as one of our principles dictates, when we put the customer at the center. What are our customers’ pain points? What do they need? How can we help them grow more rapidly? And based on those pain points, we begin developing a digital vision from there,” he stated.

For his part, Rodrigo Espinosa, director of Digital Platforms, pointed out that the company is undergoing a technological transformation and is becoming “platformized ,” and stressed that its success is closely linked to the success of these micro-entrepreneurs.

“This business transformation we’re discussing has two very simple but very powerful concepts: one, empowering people. We want to empower various figures, but primarily the key players; and two, seeking the success of the shopkeeper, the small store owner, the kiosk owner, or the corner store owner. It’s about seeking the success of that small business owner because it’s a very logical concept: if the shopkeepers are successful, we will consequently be successful as well,” he stated.

During the last year, FEMSA’s digital sales represented three billion 500 million dollars (USD) in 2025 , a growth of 13.6% compared to 2024, and is approximately 40% of its total customers in the traditional channel. 

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El cargo Omnichannel and digital vision: Coca-Cola FEMSA’s commitment to transforming operations apareció primero en T21.

PepsiCo Foods reported the implementation of a forklift simulator-based training program at its main logistics centers in Mexico City, Guadalajara, and Monterrey. This included the acquisition of three Apex Simulators simulation systems that will allow operators to train under controlled conditions and with precise performance metrics

“Forklift simulation has become a key tool for companies seeking to raise their safety standards and operational efficiency. Training in virtual environments allows for the development of critical skills, reduces risks, and significantly optimizes operator preparedness before entering real-world operations,” said José Miguel Montoya, Commercial Director of Apex Simulators.

The forklift simulator reproduces warehouse scenarios where operators can more safely develop their skills with loading and unloading maneuvers , operation in confined aisles, and simulation of real warehouse conditions.

The simulators also feature advanced telemetry that records every movement of the operator, facilitating objective evaluation and the identification of areas for improvement. In addition to providing training in safety protocols , they help strengthen the learning curve of future forklift operators and identify areas for improvement. Implementation in Mexico City, Guadalajara, and Monterrey allows the company to standardize training processes nationwide. This ensures that operators receive standardized training , optimizes training time, and reduces risks during training. The project also contributes to strengthening the industrial safety culture by integrating preventative practices from the earliest stages of training.

The company highlighted that these types of initiatives reflect the evolution of industrial training towards more technological, measurable models focused on risk prevention , which positions simulation as a key component for the transformation of operational training in the country.

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El cargo PepsiCo Foods strengthens training with APEX forklift simulators apareció primero en T21.

During the panel Cybersecurity in critical infrastructures: Modern strategies to protect OT/ICS environments , specialists highlighted the importance of implementing specific strategies for the protection of Operational Technology (OT) environments .

At the event, held as part of the 2nd Scitum Telmex Executive Forum 2026 , they pointed out that, unlike Information Technology (IT) systems, a production incident not only compromises information, but can also cause operational stoppages, sanctions and direct risks to the safety of people, in addition to the need to protect production lines without affecting profitability .

Availability remains a priority in industrial systems. Víctor Anda, director for Latin America at TXOne Networks , explained that protection in this sector focuses on operation.

“It’s not about adapting something that already exists and modifying it for OT. It’s something that has to be born with OT in mind. We can’t isolate a production machine; we have to protect it without compromising its operation,” he stressed.

For his part, Alessandro Galvao do Vale, IoT/OT Security CoE Leader at Scitum, explained that the impact of an attack on critical infrastructure can reach macroeconomic levels , with cases where production stoppages have affected the Gross Domestic Product (GDP) of entire countries. He also indicated that, to integrate security into the value chain , it is vital to translate technical vulnerabilities into business terms.

“When I talk about risks, it’s the common image for everyone: security, finance, operations and general management,” he stated.

David Nieto, Trellix ‘s regional leader , said the gap between available technology and its adoption stems from a fear of disrupting long-standing processes. The proposal is to begin by providing visibility through an architecture and asset map without direct intervention .

Juan Carlos Báez Martínez, head of the Scientific Directorate of the National Guard , proposed institutionalizing capacity-building programs that scale from the individual to the sector level . The goal is to build resilience in the face of a tolerated peace in cyberspace.

“In the midst of a tolerated peace that exists in the cyber environment, it is not about being reactive, but about having sufficient systematic resilience,” he emphasized.

Experts highlighted several solutions for protecting production lines without impacting profitability, such as micro-segmentation and virtual patching technologies , which offer an advanced layer of protection for critical assets, preventing restarts that could halt plant operations for days. In addition, adaptive artificial intelligence (AI) is used, which can counter autonomous attacks and detect vulnerabilities in legacy systems that remain essential for production continuity.

On the other hand, digital twins have become key tools for simulating attacks and testing controls in virtual environments before implementing them on the actual production line, reducing risks and improving incident preparedness. Finally, controlled reactions allow for countering sabotage attempts while maintaining production, simultaneously conducting forensic analysis to strengthen future defenses.

Inaction represents the greatest threat, the experts agreed, and investing in cybersecurity not only reduces exposure but also becomes a competitive advantage . “If I invest, I am less exposed than my competitors who don’t,” summarized Alessandro Galvao do Vale.

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El cargo Cybersecurity as a strategy to protect production lines apareció primero en T21.

In Mexico, according to studies by various firms, WhatsApp has a penetration rate of 75% of the population , second only to Brazil, but far above the United States, where RCS (Rich Communication Services) messaging predominates

This reality motivates many companies to use WhatsApp as the means of contact between their employees , to receive work orders, tasks to be performed, processes to be completed, and even to share key documents for the organization such as quotes, invoices or proof of payment.

In this reality, MiChamba emerged , which, as one of its slogans , defines its vocation: “Organize your business, without leaving WhatsApp” .

The idea developed by Humberto Bravo, Ricardo Flores, and Gilberto López is an alternative that reduces the administrative burden for companies of any size by streamlining the operational processes currently managed through WhatsApp. Thanks to its automations and MarIA, its artificial intelligence , managers can access more information and productivity metrics with fewer clicks and greater operational clarity.

“We start from a reality: WhatsApp is already the operating system of many companies. At MiChamba, we organize it so that the employee executes everything from WhatsApp, and the company obtains planning, organization, and control of the operation,” Humberto Bravo Castellanos told T21, while passionately showing the dashboard of this ecosystem.

The advantage of this solution is that it provides a very user-friendly environment for employees, allowing them to follow all instructions through interactive menus and ensuring the continuity of processes. Meanwhile, it gives administrators traceability of assigned tasks and also allows for the automation of workflows.

Among the target markets identified by MiChamba, the transportation and logistics sector stands out , where many tasks are assigned via WhatsApp, but without connecting these actions with their internal administrative and operational processes.

“MiChamba transforms the information that is currently shared haphazardly via WhatsApp, such as route assignments, pickups, or operational instructions, into structured data that can be integrated into the company’s existing ERP systems, such as Oracle, SAP, or internally developed systems. Based on this data, MarIA, our AI, measures productivity, execution times, and operational performance in real time,” Bravo added.

In the case of logistics activities , among the tasks that can be managed in the ecosystem are the assignment of trips and routes, maintenance scheduling, incident registration, digital logs of travel and fuel consumption, and other elements of the operation.

With the implementation of MiChamba, companies can have a better reallocation of resources , taking advantage of employees who are currently monitoring WhatsApp to follow up on instructions, which is now replaced with automation, and that employee can be assigned to other tasks.

“With MiChamba, companies transform those manual instructions into the management of automated task flows, the generation of automated reports, focusing on the analysis of those reports to be more productive,” Bravo Castellanos described.

Among the advantages of this ecosystem are the ease of implementation and the familiarity with information management, which allows companies to increase task allocation and asset utilization to be more productive.

“The advantage is that the team is not asked to change tools: MiChamba takes advantage of WhatsApp, which they already use every day, and turns it into a much more efficient operating system,” emphasized Humberto Bravo.

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El cargo MiChamba, logistics productivity at your fingertips apareció primero en T21.

Motive announced the launch of the AI ​​Dashcam Plus, a camera that combines multiple functions into a single device and incorporates edge AI processing to detect hazards in real time and prevent collisions. It is equipped with the Qualcomm Dragonwing QCS6490 processor, capable of simultaneously running more than 30 AI models.

“Organizations need AI-powered driver safety solutions that can perceive and respond in real time. We’ve taken what used to be two devices and added three times the computing power, created the first stereo vision camera, and added hands-free communication—all in one system so companies can detect more risks and act faster. This isn’t just a new product; it reflects a shift toward proactive, AI-driven road safety,” said Shoaib Makani, co-founder and CEO of Motive.

In Mexico, more than 374,000 traffic accidents were recorded in 2024 , according to figures from the National Institute of Statistics and Geography (INEGI) . Driver fatigue and speeding were identified as recurring factors . Given the limitations of traditional safety systems in detecting and responding to risks, Motive proposed a device that integrates dual stereo vision and two-way communication into a single unit.

Erick Hong, head of Smart Home & Life at  Qualcomm Technologies , highlighted that thanks to the AI ​​integrated into the device, road safety can be improved.

“By running at the edge with lower latency, it offers the responsiveness and reliability that fleets need. We are proud to collaborate with Motive to help organizations detect risks earlier and keep communities safe,” he emphasized.

The device has various functionalities such as stereo vision for depth perception , which consists of two lenses synchronized towards the road to create a human-like depth perception; automatic license plate recognition , which allows capturing clear license plates even in motion, at long distances or in bad weather; and fusion of video, audio, telematics and GPS sensors , which allows identifying complex events such as robberies.

The AI ​​Dashcam Plus also includes live two-way calling , allowing operators to instantly connect with their managers via voice control; a voice assistant , which allows operators to check their remaining driving time and find the nearest gas station; and AI automations , which support them in addressing urgent issues.

The device also features a unified design that reduces installation time and enables more reliable video uploads ; its Android-based architecture allows for remote AI model updates, and its dual-SIM connectivity ensures continuous tracking.

Since 2023, Motive’s AI Dashcam has helped prevent more than 170,000 accidents and save approximately 1,500 lives . A study by the Virginia Tech Transportation Institute showed that the camera alerted drivers to unsafe behaviors two to four times more often than competing models. Customers reported an 80% reduction in collisions and a 63% reduction in accident-related costs.

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El cargo T21 Home Technology Motive launches AI-powered camera that helps detect road hazards apareció primero en T21.