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Home FEATURED

Canacar Youth Committee ignites the engine of transport professionalization

The goal is to train young leaders as a strategy for the future of the sector.

T21 Media by T21 Media
28 March, 2025
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With a vision focused on leadership, technological innovation, and the professionalization of the sector, the Youth Committee of the National Chamber of Cargo Transportation (Canacar) is positioned as a key element for generational change in the industry .

Almost five months after its formal relaunch, it already has approximately 100 young people who share a common goal: strengthening their capabilities to transform freight transportation in Mexico.

Alexia Casandra González, president of the committee, told T21 that the project emerged with the support of Augusto Ramos, secretary general of Canacar , and took shape in November 2024. Since then, the initiative has experienced accelerated growth , with diverse profiles that include daughters and sons of transporters, entrepreneurs and young collaborators of partner companies.

González knows the sector intimately; she grew up among transportation offices , accompanying her parents (founders of a company in the sector more than 30 years ago) and working in the operation from a young age.

Although he worked in several areas, it was in operations where he found his greatest interest. From there, he developed a vision of empathetic leadership, focused on facilitating the work of operators , who are aware of the key role they play in the logistics chain.

“The committee doesn’t seek to divide, but to unite. We want to make an orderly transition and work shoulder to shoulder with those with experience. Our generation brings a fresh vision, with a genuine interest in innovation and making the sector more humane and sustainable,” González explained.

Alexia Casandra González, president of the Canacar Youth Committee.

One of the committee’s main focuses is professionalization . Some of its members are already pursuing diplomas focused on leadership, while others are accessing internal programs such as the Canacar Distinction .

“The goal is to continue our education and training, because we’re not just here to learn, we also want to contribute,” González said.

The interest in strengthening academic preparation goes hand in hand with promoting a new culture of negotiation. González explained that the committee is working to ensure that new generations learn to communicate with key stakeholders , such as the government, and can represent the sector from a solid and professional position.

In addition to its educational focus, the committee also promotes the use of technology and environmental awareness in operations. For its members, topics such as the use of cameras to prevent accidents or the incorporation of eco-friendly practices are no longer optional, but part of the DNA of modern transportation.

“We no longer view transportation solely as the movement of goods. We’re thinking about efficiency, data, and environmental responsibility,” he commented.

Another highlight is the participation of women . Of the 96 committee members, 40 are women, and active work is underway to create a Women’s Committee within Canacar.

González stated that they are promoting female profiles on all fronts, from operations to management positions. She emphasized that equity must be part of the future of transportation.

This is also how she defines her leadership: empathetic, persevering, and curious. “I was always taught not to judge, because you never know what someone else is carrying. I push myself to achieve my goals, surrounded by people who make me grow, and my curiosity is what drives me to keep moving forward,” she shared.

The Canacar Youth Committee represents a new face of the sector: young, prepared, diverse, and convinced that change comes from within. Its challenge is not only to develop leaders, but also to create conditions so that every young person sees the trucking industry as an industry of opportunity.

Comment and follow us on X:@karinaquintero / @GrupoT21

Tags: ALEXIA CASANDRA GONZÁLESCanacarCANACAR YOUTH COMMITEECARGO TRANSPORTATIONCOMMITTE CHAIRWOMANfreight transportOPERATORS

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índice de Confianza del Transporte y Logística – Cuarto trimestre 2023 10 destinos de exportación de vehículos pesados 2023 Descubre el Top 10 de destinos de exportación de vehículos pesados en México en 2023 La venta de vehículos pesados rompe récord en 2023 5 marcas de camiones más vendidas