AGUASCALIENTES, AGS.- The new Camionera del Centro (Cacesa) agency of Grupo Amher, located in the capital of Aguascalientes, is the first to incorporate International ‘s new business model , where the focus is on offering a comprehensive solution to customers.
The agency is designed to respond to the demands of transport clients, but above all to get ahead, said Martín Amarante Zertuche, president of Grupo Amher, who described that with an investment of 50 million pesos in an area of six thousand 200 square meters (m2) “we are working intensively with the International team to be able to fulfill our promise of having a comprehensive solution for the needs of each client,” he said.
The Cacesa facility in Aguascalientes, which was relocated, is the first to incorporate this business model not only in Mexico but at a corporate level. “The focus is on work processes to achieve greater efficiencies for our clients,” said Martín Amarante Ibarra, general director of Cacesa.
The branch has 10 service bays, two of which are for corrective maintenance and the rest for preventive maintenance. One of the innovations of this facility and International’s service model is the control tower , from which the specific maintenance needs of the units can be identified, as well as the control of parts.
Rafael Alvarenga, president of International Latin America, described the business model that was presented on September 30, together with the new brand identity, as a transformation process that is aligned between distributors and the brand, to adjust the brand culture focused on mobility and customers, “to simplify the experience of each of our customers.”
This business model is based on working in branch workshops, which has a focus on having the units in service for the shortest possible time, said Alan Frizeiro, Vice President of Service Solutions, who asserted that this new scheme has the brand’s DNA of putting the customer at the center.
” The commitment is not just to provide a service in days, but in hours , to translate this into serving the units in the shortest possible time, which translates into profitability for the transporters,” said Frizeiro.
During the tour of the facilities, it was observed that based on the workflow of previously serving a unit in six hours, through the control tower this can be reduced to 2.5 hours.
In addition, the facility has spaces for operators who drive the units to rest, where in addition to the rest areas, there are showers in case they need to perform personal hygiene.
Regarding the spare parts stock , although the investment amount was not revealed, there is a system for repositioning parts, especially those with the highest turnover, in order to meet vehicle delivery times.
To align itself with this new mobility and service solutions strategy, the International network in the country has 290 advisors and more than 830 service bays. “In 2024/2025, the distributor network will be investing around 27 million dollars to provide the customer with the best sales and maintenance experience, in addition to updating the brand identity in our agencies,” said Alberto Ancona, president of the International distributor network.
For now, dealers who had renovated their facilities or expanded some of them are in the process of incorporating the new concept established by International, hence the investment that will be applied by this type of entrepreneurs.
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