From June 24 to 27, GS1 Mexico will hold the 10th edition of Fábrica de Negocio 2024, an event that encourages small and medium-sized companies (SMEs) to reach the sales floor, bringing them closer to various commercial chains.
Juan Carlos Molina, general director of GS1 Mexico explained that the pandemic changed not only the purchasing habit, but also the selling habit , however, the need for a product to be on the shelf to be sold and moved was also emphasized. in a better way.
He added that in a context in which SMEs die daily, it is required that they continue training and professionalizing on standards and sales, especially in the supply chain, as well as greater support and encouragement for these businesses.
“Part of GS1’s work is to promote and professionalize SMEs, we have learned how SMEs and small business owners work, to know what they need to be able to reach their goal. “We have more and more participating chains, which leads us to have more success stories with SMEs,” said Alejandro Trejo, Director of Associate Development at GS1 Mexico.
Throughout these 10 years, Fábrica de Negocio has hosted 30,100, that is, 17,000 companies , and according to Juan Carlos Molina, at least 800 products have been brought to the shelf.
The objective of Fábrica de Negocio is that ventures such as Calzado Playamar, which came to HEB and Mi Tienda del Ahorro , or Ferso Industrias, which began marketing in Súper Kompras , have more SMEs on the shelf.
For her part, Paola Cabrera, Marketing and Communication manager, assured that Fábrica de Negocio seeks to help SMEs so that their product reaches the shelf of a commercial chain and thus be able to support their entrepreneurship through conferences and business appointments. .
“We want SMEs that still do not have a finished product, that do not know how to put it, that do not know everything behind it, to have that knowledge and to be able to bring a product or service to fruition,” he said.
Likewise, he assured that it is important to train SMEs to be able to sell to commercial chains and to be able to evaluate what type of stores they are ready to sell to.
In this sense, this year the event will have the participation of 36 commercial chains and marketplaces, as well as 23 conferences and four master classes.
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