Guanajuato closed the January-September 2025 period with exports of 30.72 billion dollars (USD) , driven mainly by the industrial sector and by the strengthening of markets such as Canada and Japan, according to the General Results Report 2025 closing , presented by the Coordinator for the Promotion of Foreign Trade (Cofoce) .
During the presentation of the report, Luis Rojas, general director of Cofoce, explained that the year was marked by a complex global environment, but also by opportunities that allowed the consolidation of the state’s export ecosystem, particularly in the micro, small and medium-sized enterprise (MSME) segment .
Rojas highlighted that 92% of the companies served by Cofoce are micro, small, and medium-sized enterprises (MSMEs) , and that, under the vision of promoting female talent, 28 of them are led by women. She added that between 2018 and 2024, the organization’s export registry exceeded two thousand companies for the first time , representing significant growth compared to previous periods
At the close of 2025, Cofoce reported serving over 1,000 companies across 37 municipalities , as well as the addition of 80 new exporting businesses . More than 400 business opportunities were also generated , and over 300 business meetings were held with international buyers, benefiting 160 micro, small, and medium-sized enterprises (MSMEs).
Operational results included opening markets for products such as pitahaya, agave, and berries, as well as selling 70,000 pairs of industrial footwear and 38,000 hats. In terms of international engagement, the organization hosted 95 foreign buyers and participated in more than 12 global events.
Cofoce also reported training for 4,000 people and the strengthening of 645 micro, small, and medium-sized enterprises (MSMEs) through training programs. Furthermore, the reach of initiatives such as Learn to Export, Export Workshops, and Global Voice was expanded, with over 1,000 participants.
The organization highlighted progress in cross-border e-commerce , with the digitization of more than 70 companies , supported by strategic alliances with platforms such as Mercado Libre and Novica . This was complemented by social impact projects.
Regarding female leadership, Cofoce reported that 731 women were trained and that seven MSMEs obtained the Women Owned certification with WeConnect .
Overall, the social and economic impact of the export ecosystem reached more than 115,000 families in Guanajuato , according to the report, positioning the state as the territory with the highest number of exporting MSMEs in the country
For her part, Rocío Castillo, president of the Cofoce Council , emphasized the unique nature of the organization at the national level and its potential to share its experience and knowledge beyond Guanajuato.
With these results, they reiterated their objective of strengthening SMEs , expanding their international presence and consolidating an export ecosystem focused on innovation, competitiveness and social development.
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