The use of Artificial Intelligence (AI) and machine learning has allowed logistics companies such as Estafeta Mexicana to optimize their processes in the face of the growth of electronic commerce ( e-commerce ) in the country, but also to meet their sustainability objectives.
María Griselda Hernández, the company’s Sales and Marketing Director, explained that the use of these technologies allows them to plan routes and improve the delivery process to avoid a double visit and thus increase the operator’s effectiveness and generate fewer emissions of polluting gases into the atmosphere.
“We are translating this into a program called Enbio that allows us to give back to the planet sustainability in green terms. We are working in this ecosystem to achieve greater contributions to the community,” he said during an event held by Mobility Summit.
He pointed out that this type of technology allows them to create the Golden Record in last mile logistics , that is, to record the geolocation of addresses for when there is a second delivery of the package, despite not having the exact location, they have the precise data to make the delivery.
He explained that this technology has been implemented in 20 cities in the country and is delivering positive results, so they hope to replicate it in the 128 cities where they work.
However, he explained that carrying out the process of sustainability requires investments in different segments in order to continue participating in the sector.
“The logistics ecosystem requires a significant investment to generate not only the mobility of vehicles but also the information generated through the ecosystem. We evaluate our projects with a long-term return on investment because we know that it is not easy to have electric vehicles,” he said.
Gabriel Obregón, Vice President of Operations for UPS Mexico and Latin America , agreed that in order to reduce the carbon footprint, they are working on optimizing distribution routes with geolocation.
He also recalled that the company has invested more than one billion pesos in technology , sustainability and alternative fuels with the goal that by 2035, 40% of vehicles will use alternative fuels and 25% of its operating centers will use sustainable electric alternatives.
“It is very important for the company to continue reducing paper in e-commerce and helping international trade by reducing the carbon footprint,” he said.
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