The implementation of new regulations for the transport and distribution of fuels and high-risk goods has brought the need to strengthen traceability and control of vehicles to the forefront of the debate. These measures include vehicle marking , the implementation of GPS tracking systems , and the use of QR codes to identify registered vehicles with valid permits, in an effort to improve oversight and safety in operations.
The emerging regulations NOM-EM-006-ASEA-2025 and NOM-EM-007-ASEA-2025 , issued by the Agency for Safety, Energy and the Environment (ASEA) , establish the mandatory nature of these identification and monitoring mechanisms. However, in an environment where thefts and accidents occur in a matter of seconds, the challenge for companies is not limited to regulatory compliance, but also to having the capabilities to react immediately to an incident.
In this context, some companies have chosen to turn regulatory obligations into a catalyst for operational transformation. Such is the case of FREJI Transportación Especializada , which anticipated regulatory compliance by fully digitizing its operations through the Samsara® Connected Operations Platform .
As a success story, with the application of these solutions, prior to the technological adoption, the company faced limitations in its ability to react to theft and accidents, which increased operational and financial risks, as well as compromising the safety of its operators. This was compounded by slow maintenance and administrative processes , resulting from operations with poor real-time visibility.
The implementation of advanced telemetry , dashboard cameras with artificial intelligence (AI), connected workflows, and asset tracking made it possible to change this scenario.
According to the company, digitizing its fleet resulted in an 87% reduction in accidents , an 85% decrease in vehicle theft, and a 95% improvement in incident response times. Furthermore, integrating cameras into more than 250 vehicles contributed to a 40% increase in driver performance.
Beyond the numbers, the adoption of the platform strengthened FREJI ‘s prevention culture by increasing real-time visibility and streamlining critical maintenance and administrative control processes, in a context of greater regulatory and operational demands.
“The digital transformation we have undertaken with Samsara has resulted in greater protection for our operators and fleets, improved operational efficiency, faster decision-making, and lower costs. We are convinced that technological innovation is the path to safer and more sustainable transportation,” stated Carlos Rábago, Project Director at FREJI Specialized Transportation.
With more than 250 operational units , the FREJI case illustrates that regulatory compliance in beacons, GPS and QR codes needs to be accompanied by operational capabilities that allow real-time visibility and immediate response to incidents.
What the regulations require and what the sector faces
In practice, the provisions published in the Official Gazette of the Federation have broadened the scope of vehicle marking beyond a purely visual measure. According to the guidelines issued by the National Energy Commission (CNE) , vehicles transporting and distributing petroleum products, gas, and petrochemicals must incorporate markings that meet durability and visibility criteria, active and certified GPS systems with real-time transmission, and QR codes issued by the authority to identify valid permits, authorized routes, and the legal origin of the products.
This scheme also incorporates digital monitoring tools such as the SIRACP system , which will allow authorities to access complete information on the units, while citizens will have partial access to the data.
The omission, manipulation, or deactivation of the GPS is considered a serious offense, and operating records must be kept for at least 12 months, which increases the operational and administrative responsibility of the permit holders, in accordance with the guidelines published by the CNE.
For the sector, the challenge is significant. Specialists and industry stakeholders have pointed out that, while markings can facilitate the identification of vehicles, their effectiveness against highway crime is limited when robberies occur in a matter of seconds and under increasingly violent methods.
In this context, several companies have chosen to complement regulatory compliance with monitoring technologies , reaction protocols and risk management schemes that allow them to act during the event, and not only after the crime has been committed.
Thus, compliance with the new regulations has begun to take shape not only as a regulatory exercise, but as a strategic decision that forces companies to review their technological capabilities , their monitoring processes and the way they manage the safety of their operators and assets on the road.
With information from Samsara .
Comment and follow us on X: @karinaquintero / @GrupoT21
