When Pablo Shaer took over as CEO of Agunsa Mexico in January 2025, the challenge was daunting: leading a company with more than two decades of presence in the country into a transformational phase in a logistics market that relentlessly expands. “We went through a restructuring process to strengthen our business units and map customer needs,” he acknowledges . That decision, which could have been interpreted as a risk, ultimately opened the door to a strategic shift with clear undertones of corporate entrepreneurship.
The commitment quickly materialized. In the first months of its management, Agunsa expanded its offices in Manzanillo and Mexico City, two signs of growth measured not only in infrastructure but also in the ability to multiply operations and consolidate teams. The backbone has been the strengthening of the logistics division and the awarding of representation to the shipping company TS Lines in Mexico , a move that gives the company a new brand in the maritime sector.
HUMAN TALENT, THE ENGINE
The key, Shaer maintains, has been people. Placing internal leaders in strategic positions and generating a culture focused on “understanding the client’s pain points” has allowed the firm to redefine its value in an ecosystem where agility is the differentiating factor. In an environment as volatile as Mexico’s —amid political tensions, regulatory changes, and tariff pressures— the ability to anticipate scenarios and react in real time becomes a competitive advantage.
The market has offered encouraging signs. The dynamism of foreign trade, led by the automotive industry, along with a constant and increasing flow of containers, reinforces Agunsa’s confidence in Mexico as a growth platform. Although some shipping lines have suffered from the trade war between Asia and the United States, TS Lines’ representation has exceeded initial expectations , especially in imports. The message is clear: there is room for new players if they know how to read market cycles.
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