Querétaro continues to attract manufacturing investments . Koblenz announced an investment of over 1.5 billion pesos (MXN) to strengthen its production capabilities in the state through new facilities in the Bernardo Quintana Industrial Park , a project that includes more than 100,000 additional square meters of industrial infrastructure, the company reported in a statement.
The company —responsible for designing, manufacturing and marketing household and industrial products— indicated that the resources will be allocated over the next three years as part of a strategy to expand and modernize its operations in Mexico , to increase its manufacturing capacity and broaden its presence in white goods categories.
According to the firm, the new facilities will practically double its current production footprint and will be focused on strengthening infrastructure, technological integration and operational efficiency of its processes.
In addition to the growth in installed capacity, the project seeks to consolidate Koblenz’s presence in segments such as refrigeration and automatic washing machines through the incorporation of new technological platforms, engineering and advanced manufacturing.
“For decades, Koblenz has built a relationship of trust with millions of Mexican consumers. Today we begin a new stage with a modern, ambitious vision focused on the future,” said Luis Dorador, CEO of Koblenz.
The company explained that the expansion is part of a transformation and modernization process aimed at strengthening its technological and manufacturing capabilities , as well as generating new opportunities for regional and international growth.
Regarding the decision to establish this project in Querétaro , Luis Dorador highlighted that the state was selected for its infrastructure, availability of technical talent, and strategic connectivity.
“Querétaro was selected for its relevance as one of the most important industrial ecosystems in the country, as well as its infrastructure, technical talent, and strategic connectivity. We deeply believe in Mexico’s industrial potential and in Koblenz’s ability to compete and grow in this new phase,” he stated.
With this investment, the company seeks to strengthen its manufacturing platform in Mexico to respond to current and future market needs.
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