Thirty years ago, Mexican trucking operated under different rules. The roads, the fleets, and even the understanding of efficiency were different. Along the way, International grew within a market that today demands technology, profitability, and increasingly precise operations, while the brand asserts that it has built its evolution by listening to customers and operators throughout the country.
Three decades after its arrival in Mexico, International took advantage of its 30th anniversary to send a message to the industry; the brand’s growth is not explained solely by new products or technology, but by the ability to listen to the customer and adapt to the transformation of the trucking industry .
During a commemorative toast held with clients, distributors and collaborators, Rafael Alvarenga, President of Latin American Operations at International, stated that the company is going through a key stage for its future in the country , marked by investments, renewal of distributors and new technologies focused on operational efficiency.
“We are sowing a lot for our future, hand in hand with our collaborators, clients and distributors,” Alvarenga commented, and highlighted that the brand is now experiencing results that it had not seen “for a long time.”
During 2025, International achieved a 24% share of the Class 4 to 8 commercial vehicle market in Mexico, in addition to registering a growth of 7.4% compared to 2024.
But beyond the numbers, the executive emphasized that International’s growth in Mexico has been driven by feedback from carriers and operators . From the company’s perspective, the next stages of the business must be built ever closer to the real needs of fleets.
“The next step doesn’t come from internal ideas, it comes from the ideas and suggestions of our clients,” he said.
During the event, International also brought together its network of distributors in the country and celebrated the second edition of its “Customer Day”, a space focused on listening to trends, operational challenges and new market demands.
This evolution, explained Cristina Perkins, Director of Marketing and Customer Experience for Latin America at International, has forced the brand to transform itself in step with the needs of its customers and the changes facing the freight transport industry.
“International brands and more are evolving with customer trends, their needs, and our customers’ businesses are changing and evolving. So, we at International are changing at that pace,” he commented.
For Perkins, today the company maintains a clear priority within its strategy in the region: to put the customer, the operation and the profitability of the fleets at the center of every decision .
“Our focus is on the customer, the operation, and the profitability of our clients,” he summarized.
Amid a market that continues to face pressure from operating costs, vehicle renewal and demand for greater efficiency, International assured that it will continue to invest in innovation, modernization of dealerships and technologies geared towards fleet performance.
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