With a career built from the playing field to the big leagues of international logistics, Jesús Osuna , Road Vice President for the Americas region at Hellmann Worldwide Logistics , is an example of how passion, determination and adaptability can transform a casual conversation into the beginning of a regional leadership career.
Originally from Mazatlán, Sinaloa, Osuna discovered his calling for logistics almost by accident, overhearing a conversation between friends that gave him the opportunity to join Skyline Shipping , a local company in Monterrey, and since then, he has traveled a path of constant growth and learning.
Jesús Osuna studied International Business in Monterrey, the city where he has built his professional and family life. At Skyline Shipping, he learned firsthand about logistics operations focused on Central America, the United States, and Canada.
Later, he joined Whirlpool , where he faced one of the biggest challenges of his career, the implementation of Penske as a 4PL operator in all Whirlpool Mexico plants , a project that required breaking down resistance, coordinating multiple areas, aligning processes and transforming the company’s logistics culture.
“It wasn’t just about convincing the logistics team; it was about transforming the mindset of the planners, the transporters, and the entire organization,” Osuna recalled.
The result was a successful project that generated immediate savings and laid the groundwork for new strategies.
One of his greatest achievements at Whirlpool was the creation of a Vendor Managed Inventory (VMI) warehouse in Apodaca, which reduced millions in costs resulting from expedited shipments and improved responsiveness to unexpected customer needs. This flexible solution gave Whirlpool a key competitive advantage.
After nearly five years at Whirlpool, Jesús Osuna took a leap toward an opportunity that would define his career: building the ground transportation department for Hellmann Worldwide Logistics in Mexico from scratch .
Osuna accepted the challenge of developing Hellmann’s land-based business from scratch in Mexico, with the promise of full support from the company.
What started with him alone and a handful of quotes evolved rapidly, and in five years, he formed a team of more than 50 people in the country , consolidated operations, and created a solid structure that is now replicated in Argentina, Brazil, Colombia, and the rest of the Americas.
Due to its success in the region, Osuna was promoted to vice president of ground transportation for all of the Americas, from Canada to Argentina. He currently leads the expansion of Hellmann’s ground service, with a special focus on North America, in a context where nearshoring and customer demands are driving investment in infrastructure, talent, and technology.
Passion for logistics and for life
Jesús lives logistics intensely and considers his ability to solve problems, adapt, and maintain a positive attitude to be his greatest strengths.
“I’m motivated by the adrenaline rush of critical shipments, the feeling of triumph when everything goes well. It’s like passing a test with a hundred points,” he confessed.
Outside of work, Osuna strives to balance her professional responsibilities with her family life and surround herself with friends.
Despite his 24/7 focus on work, he strives to keep his activities under control so he can start each day with clarity and without any issues.
Jesús Osuna envisions his long-term career with a view to continuing to grow toward a global role . Although he doesn’t rule out starting his own business in the future, for now he’s focused on strengthening Hellmann’s land operations and consolidating its expansion in the Americas.
His message to young people interested in logistics is: “ Studying is important, but what really makes the difference is getting involved early in real-life operations , experiencing the challenges, and experiencing the dynamics of international trade from the inside.”
“In logistics, you have to love the adrenaline rush, learn to balance chaos, and always find a way to solve problems. It’s a demanding career, but it also rewards you if you live it with passion,” he added.
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