With its used vehicles, Scania is entering new territory in the automotive industry.

The Swedish firm launches its pre-owned model with official support to attract new customers.

The Swedish company’s strategy to reach more transporters in Mexico took a new route: that of used Scania vehicles .

This is an initiative that is beginning to establish itself as a gateway for new customers , while strengthening the trust of those who already believe in this brand.

“For us, retail has this duality, those two positive aspects of the used vehicle model: driving the sale of new vehicles, but also bringing Scania vehicles closer to customers who today tell us: ‘You know what? I want a Scania, but I can’t afford a new one,’” Manuel Aranda , Director of Retail at Scania Mexico , told T21 .

With a projected useful life of at least 12 years , these vehicles maintain their operating value even after passing into the hands of a second owner.

For Scania, this not only means expanding its reach, but also giving a boost to the new segment.

“We’re very happy with this business model we recently launched. We believe it will greatly help us reach those customers who also want a Scania,” Aranda added.

The executive noted that the difference lies in the support and attentiongiven to the product, regardless of whether it is new or pre-owned.

Manuel Aranda, Retail Director at Scania Mexico.

“It will truly have the same care we put into new and used products, because all customers are important to Scania,” he assured.

Now, Aranda explained, customers who purchase a used car no longer do so through an unknown third party, but directly with Scania, which increases confidence in the transaction thanks to the brand’s backing.

In his words, this strategy strengthens Scania’s commercial offering and opens an entry channel for those who, for various reasons, have not yet decided on a new model. They can now begin their relationship with the brand with a pre-owned model and eventually make the jump.