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Home Economy

Hot Sale drives Walmart’s e-commerce growth

The retailer recorded a 28% increase in the total value of merchandise sold through its digital self-service channels.

T21 Media by T21 Media
5 June, 2025
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Walmart Mexico and Central America  described the results of Hot Sale 2025 as “outstanding ,” recording a 28% increase in the total value of merchandise sold through its digital self-service channels.

According to the retailer , thanks to Walmart Fulfillment Services, they were able to deliver 95% of orders on time, while on the marketplace , 85% of orders were delivered in less than 48 hours in major cities in Mexico.

“The results of Hot Sale 2025 are a clear testament to our omnichannel market leadership. They demonstrate that seamlessly integrating the physical and digital worlds is resonating with consumers,” said Ignacio Caride , CEO of Walmart Mexico and Central America.

During the online sales campaign, which ran from May 26 to June 3, one in three customers purchased from Bodega Aurrera , both in-store and online, the company said in a statement.

In the first few hours, the “ Bodega Aurrera en Línea ” platform grew by double digits in download volume, sales on digital channels of general merchandise, extended catalog, pantry and groceries, compared to Hot Sale 2024.

As for Sam’s Club , six out of 10 members shopped at this store, achieving double-digit growth in traffic both in the club and online.

Walmart Supercenter , meanwhile, achieved sustained growth in traffic and sales across all regions of Mexico. Meanwhile, Bait , its telephone service, registered over 60% growth in new lines.

“At Walmart Mexico and Central America, we achieved outstanding results during Hot Sale 2025. Our efforts focused on driving key differentiators such as low prices, a wide range of products and services, and fast deliveries,” the company emphasized.

The company has more than 3,100 physical stores in Mexico and a supply chain with 21 distribution centers to meet consumer demand.

According to its first-quarter 2025 report, the retailer saw a  6.5% increase  in consolidated revenue, with sales of 239.161 billion pesos (mdp) during the period.

Comment and follow us on X: @GrupoT21

Tags: Hot SaleSupply ChainWalmartWALMART OF EMXICO AND CENTRAL AMERICA

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