In its fourth edition, the MT Noroeste Tijuana , which will take place on June 28 and 29 , will invite 90 operators to participate in the various categories , in addition to 10 executives who will be part of the “Directors’ Hit.”
For the 2025 edition, the MT Noroeste Tijuana expects more than seven thousand visitors , who will witness the 90 operators who will seek to be the winners in the Sleeper Cab and Cab Over categories.
The prize pool to be distributed will be 200,000 pesos , with 50,000 pesos awarded to the first place in each category, 30,000 pesos for second place, and 20,000 pesos for third place.
At the press conference to present MT Noroeste Tijuana, historic moments of this edition were revealed, such as the fact that in 2022 it was the first time that a woman participated , Yenitzia Villalobos from Transportes de Carga Santa Lucía .
This event is where the MT Paradero originated, now featured at every edition of the MT. In 2023, Eric Daniel Monroy López was the youngest winner in the Sleeper Cab category at 23 years old.
Israel Delgado, vice president of the Northwest Region of the National Chamber of Cargo Transportation (Canacar) , acknowledged that this event has become a regional festival, “it is held in Tijuana, but it covers Sonora, Baja California and Baja California Sur because the objective is for it to be a regional fair with the participation of each of the delegations.”
For the Canacar delegate in Tijuana, Alfonso Millán, the role of sponsors is fundamental, “without them this event would not work , I am excited about the fourth year and increasing its number of visitors, investment, and expectations that have already transcended being a traditional event for transporters (…) and I am sure that in 2025 we will break the visitor record.”
Regarding the new features, Mario Saldívar, general manager of MT México, explained that the maneuvering lane has been modified. “We made a substantial change to the lane, changing the maneuvering lane to minimize any risk to attendees, from a ‘T’ to an ‘H’, with a speed limit of 25 km/h,” he explained.
In addition, the bus stop has been modified to a 5×5 area, and there will also be a Kids’ area, and, as was the case with the MT Noreste Allende, the engine assembly will be presented.
The general director of MT Mexico stated that the engine assembly is a space to recognize the companies’ mechanics for their important work within the trucking industry.
According to Ismael Reyes, Canacar’s delegate in Mexicali, the event has been a huge success in the region, and the goal is now to expand the participation of more companies based in other cities.
Lisete Pérez, from the MT Noroeste Tijuana Organizing Committee, sent a message to encourage more truckers, saying, “This should be our new ‘Truck Driver’s Day’ celebration in the city , as it’s an event that excites participating operators.”
Registration for participants opened on April 21 and will be open until May 23 through the MT Mexico website: www.mtmexico.mx .
The drawing for participants will be held on June 5th through MT Mexico’s official Facebook account.
The MT Noroeste Tijuana 2025 is presented by Canacar, Censecar Nuevo Laredo , Censecar Nuevo León , and is produced by PosdataMx , with the objective of recognizing the work of operators, generating a sense of belonging and promoting the value of freight transportation in the national and international economy.
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