AUSTIN, TX — The future of transportation was the main topic addressed at Motive Vision 2025 , an event focusing on technological innovations that are revolutionizing safety in the industry and the people who support it.
In the United States, $11 billion is lost each year due to not wearing seat belts , and 94% of accidents are caused by human decisions.
Most seriously, more than nine deaths a day are due to distracted driving , and more than 50% of crashes occur at or near intersections.
At the event, experts mentioned that the future of transportation isn’t built solely on innovation, but on uncomfortable conversations, listening to experiences, and recognizing mistakes.
“You can have the best technology in the world, but if you don’t have safety programs that actually change behavior, you’re not going to get the results you want,” said Jim Higby, Lead Safety and Compliance Strategy at Motive , during the event .
The figures are alarming, and they also increase when we talk about the fact that 1.9 million people in the world lose their lives due to traffic accidents, according to a United Nations report , and the situation does not improve if the figures are delved into Mexico, since, according to the Aleatica Road Safety Monitor , there are 15,674 deaths in 2022 alone due to this type of accident.
In this sense, digitalization and the use of technologies for transportation safety gain relevance.
For example, Jaimie Weinberger , a sales engineer at Motive, mentioned a common reality among fleet managers: a reliance on spreadsheets.
“Excel is great until it isn’t,” he said.
He explained that many managers must become impromptu data scientists to answer basic questions about their operations.
This manual work, which includes downloading multiple spreadsheets and spending hours generating reports, means that key tasks such as driver training, preventive maintenance planning, and cross-departmental collaboration fall by the wayside.
Emily Parsons , Senior Product Manager at Motive, added that the goal of Motive Analytics is to simplify access to data without requiring advanced technical knowledge.
With this solution, users can view events such as violations, maintenance, or safety by driver or vehicle type , with the ability to edit and share reports instantly.
Michael O’Neil , Project Manager at Reliable Carriers , a customer and user of the system, shared how it has transformed his team’s work.
“It’s no longer about manually creating reports and spending hours combining data. Now everything is at our fingertips, from truck routes to speeding violations,” he said.
He also highlighted that other areas such as maintenance and finance are now also using the tool.
One of the biggest benefits, he said, has been improving the driver coaching experience.
“Recently, a driver received a complaint. We were able to review the video and all the associated data, and that opened the door to a positive conversation. The driver even asked how to improve. Now we have data that helps us grow, not just penalize us,” he said.
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