Technology that corrects driving habits, a Mobility 360 initiative

When Brenda Ochoa and Manuel Pérez Cortés decided to found Movilidad 360  , it wasn’t just a whim; they were both familiar with the challengesfacing transportation companies, such as high operator turnover, a shortage of trained professionals, and the urgent need to strengthen road safety from the ground up.

It was precisely from their previous experience at TeamBack, a company focused on medical services for the workplace, that they identified a space to add value to transportation. In 2022, they formally established Movilidad 360  and a year later began consolidating their infrastructure.

The axis: a driving simulator developed with Mexican engineering that, rather than recreating cabins or vibrations, focuses on detecting risk patterns when driving.

“We wanted a tool that would serve to educate, not just impress. The simulator identifies whether the operator is looking in the mirrors, using turn signals, braking early, or engaging in dangerous practices. And it does so in an environment that can be installed in different distribution centers, without requiring fixed installations,” Manuel Pérez Cortes, director and founding partner of Movilidad 360, explained to T21.

The company’s commitment goes beyond the truck. Its focus is on strengthening operator professionalism as a continuous process, tailored to each client. Therefore, the simulator offers customizable scenarios, such as complex urban intersections or adverse weather conditions, while the diagnostics it provides allow for the design of specific training programs, such as defensive driving or post-accident interventions.

“Not all drivers face the same challenges. Some need to strengthen their reaction time, others improve their peripheral visibility. The training we offer is designed based on the risk profile we detect in the simulator,” said Brenda Ochoa Miranda, founding director of Movilidad 360.

The portfolio also includes services such as administrative procedures with the Ministry of Infrastructure, Communications and Transportation (SICT) , license plate rental, and, soon, certification as a Federal Motor Transport Driver Training Center (CECAF) , which will allow them to officially certify operators.

4 reasons why companies are getting closer

Mobility 360 offers four specific reasons why its solutions are generating interest in small and medium-sized fleets:

1. Diagnosing real-life habits : The simulator detects behaviors that are invisible in a traditional exam, such as failure to check mirrors or unnecessary jerky movements.
2. Mobile training : The equipment can be dismantled and transported in a utility vehicle. This allows operators to be trained directly at their work sites.
3. Custom Scenarios : The software allows you to recreate complex intersections or critical environments specific to each client.
4. Affordable : While other solutions cost over four million pesos, the equipment developed by this firm ranges from 600,000 pesos, including adjustments and support.

For the company, the shift in operator training involves not only implementing new tools, but also integrating them strategically. Therefore, they recommend viewing the simulator as a resource for both operations and human resources, and even for training administrative staff who also manage company units.

“The simulator can be a gateway. A kind of ‘admission test’ that allows you to understand the operator’s real profile before delivering a unit. And then, a continuous training tool,” Pérez summarizes.

For now, Movilidad 360 operates out of Mexico City , with a clear vision: to grow nationwide, integrate artificial intelligence into its processes, and become a key ally for more companies to strengthen their operations through responsible management.

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