MONTERREY, NL – Amid an environment fraught with trade uncertainty, shifting tariffs, a lack of infrastructure, and growing concerns about road safety , Jordan Dewart, president of Redwood Mexico , noted that cross-border logistics is not just about moving goods, but rather a constant challenge of planning, adaptation, and technological vision.
“Today, the biggest challenge in logistics between Mexico and the United States is uncertainty. Not only because of the tariffs being imposed and lifted, but also because of the lack of clarity for planning. Logistics requires organization and foresight, but we have been operating as if every day were an emergency drill,” Dewart said.
The situation is complicated by persistent structural challenges, such as an imbalance in export and import capacity, a shortage of drivers, and increasing road insecurity.
“It’s hard to convince a young person to become a truck driver if they know they could be a victim of robbery or violence,” Dewart said.
Given this situation, Redwood Mexico works hand in hand with its clients to design tailored strategies.
“Our focus isn’t on the assets, but on the customer. We understand their processes and build around them. We’re not the type to build a warehouse first, waiting for customers to arrive; we develop alongside them,” he said.
With a workforce of more than 200 employees in Mexico and operations exceeding 30,000 annual shipments , the company has a physical presence and covers key cities such as Monterrey, Querétaro, San Luis Potosí, and Mexico City, allowing them to understand and adapt to the cultural specificities of each region.
Continuous investment, commitment to Mexico
Despite the challenges, Redwood continues its expansion, and last month launched operations in a new office in Querétaro, with its formal opening scheduled for June.
“Mexico has everything: location, labor, resources, experience. Even if 25% tariffs were imposed, the supply chains are already here and can’t be easily moved,” Dewart said.
This comes in light of the uncertain outlook that has threatened the industry with tariffs from the U.S. government.
The executive also called for addressing two key issues to move forward: improving logistics infrastructure (roads, ports, customs systems) and ensuring security on transportation routes .
“It’s not just about asking the government for support. We must first accept that we have a problem; that’s the first step toward moving forward,” he asserted.
For Dewart, the future of trade between Mexico and the United States is full of opportunities, so “if we approach it with joint intelligence, we can replicate international best practices and build more efficient, secure, and connected logistics.”
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