In a challenging environment in the world of logistics, technology plays a key role in optimizing processes and providing customer service.
Eduardo Haros, CEO of Racing Cargo , shared at the conference Digital Evolution in Logistics: Keys to Competitiveness within the framework of The Logistics World Summit & Expo , how the company decided to develop its own internal software .
Haros explained that this decision was not easy and the company evaluated different options , including solutions from major providers such as Microsoft , SAP and Oracle .
However, the investment and lack of flexibility of these systems led Racing Cargo to opt for its own development.
“The main challenge wasn’t just the initial investment, but also demonstrating that this system would bring us a clear return on investment,” Haros said.
To achieve this, they formed a team of 12 programmers dedicated exclusively to software development, which represented a risky bet for the company.
One of the main objectives of the new system was to improve internal management , starting with the human resources area.
Racing Cargo implemented modules for managing electronic records , tracking performance, and even reminding employees of their birthdays.
Beyond internal administration, the system also allowed for personalized customer experience.
One example was the integration of automated reports that include detailed information on ocean, land, and air shipments, as well as carbon footprint metrics, a key aspect for clients with sustainability strategies.
“If we had purchased commercial software, each change requested by a client would have cost us thousands of dollars. With our own technology, we can quickly adapt to their needs,” Haros emphasized.
The software development process wasn’t without its challenges. Haros recalled a previous experience in which Racing Cargo invested in an online quoting platform that didn’t have the expected impact because they didn’t consider the user experience.
“We realized that the client didn’t want to do the work of comparing options, but rather expected us to present the best alternative,” he admitted.
Racing Cargo’s in-house software currently operates in Mexico, Germany, Italy, Hong Kong, and the United States , adapting to the fiscal and operational requirements of each country.
“It’s a system 100% made in Mexico, by Mexican engineers, and it has allowed us to compete with large companies in the sector,” Haros said.
Racing Cargo’s commitment to developing its own software has allowed it to improve operational efficiency and strengthen its relationships with customers.
Despite the significant investment and implementation challenges, Haros emphasized that the key to success has been the system’s flexibility and the company-wide commitment to digital transformation.
“Implementing technology isn’t just about changing processes, it’s about engaging the entire team and leading by example. If managers don’t use the system, why would our employees?” he said.
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