Daimler Trucks Mexico presented its after-sales strategy for 2025 , focused on optimizing its customers’ time and improving the availability of units in operation.
Daimler Truck Mexico’s After-Sales Director, Perla Verdi, explained during a press conference that this plan is based on six fundamental pillars designed to ensure agility, synergy, and prevention in services.
“We must be aware that our customers’ time is very valuable, and therefore, our entire service structure must be focused on ensuring the operational continuity of their units,” Verdi said.
Six key pillars of after-sales strategy
According to Verdi, the after-sales strategy for 2025 is based on:
Solutions – Agility
Daimler seeks to provide agile, innovative, and cost-effective solutions to ensure that units spend less time in workshops and more time in operation.
“Our goal is to ensure that each unit is available in the shortest possible time,” Verdi said.
Trust – Allies
In the second pillar, the company will strengthen its relationship with its distributors and customers, building long-term relationships based on loyalty and reciprocity.
Synergy – Clients
Furthermore, Daimler considers its customers to be strategic partners in its business operations and seeks to develop solutions that maximize carrier profitability.
Anticipate – Prevent | Proactivity
With real-time monitoring tools, Daimler will implement preventive actions to avoid failures before they occur, anticipating needs.
Innovation – Sustainability
The company will strengthen the integration of sustainable technology and processes into its services.
“We are a leader in the industry, offering sustainable and innovative products and services,” he emphasized.
Experience – Profitability
The company emphasized that its industry expertise and investment in new technologies will boost its customers’ profitability and the industry’s development.
Digitalization and training as a central axis
As part of this transformation, the company also announced the launch of a digital learning platform for customers , which will enable real-time training.
According to Verdi, this tool will help improve operator training and optimize unit maintenance.
In addition, the company has carried out an internal restructuring of its service areas to ensure greater efficiency in component logistics and workshop support.
With this strategy, the company hopes to strengthen operational efficiency and establish itself as a leader in the commercial vehicle industry.
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