With 85% of cargo transported by road in the country, Grupo Veracruz (Gruver) , distributor of Daimler Truck Mexico , is betting on the training of operators and the expansion of its infrastructure , according to Alejandro Gómez, director of Operations for the company.
Founded by Ramón Gómez more than five decades ago, Gruver has evolved from a family business to a major player in truck and bus distribution .
Its growth is supported by alliances with Mercedes-Benz and Freightliner , which also allows it to expand its network of workshops and spare parts in strategic locations throughout the country.
However, beyond growth, the challenge is to minimize downtime of units , in a sector where time is synonymous with profitability. The company focuses its efforts on strengthening after-sales and maintenance services.
Ramón Gómez summed it up with a clear phrase: “ Bricks don’t sell .” For Grupo Gruver, the key to the business is not only in the infrastructure, but in the attention and service that guarantee the constant operation of the units.
One of the recurring problems in transport is the lack of availability of vehicles due to downtime for repair or maintenance. To counteract this, the company reinforced its network of workshops and intensified the training of technicians and operators .
Through its collaboration with the Association of Daimler Commercial Vehicle Dealers (ADAVEC) , Gruver has developed training centers where operators perfect the efficient use of engines and optimize the operation of their units. These actions contribute to improving the profitability of fleets and reducing operating costs.
Gómez Barquín pointed out that for the company, the human factor is one of the most valuable pillars, which is why they are committed to constant internal training. “For us, from the management, cleaning, to the regional managers and directors, they are very important,” he said.
Despite the growth of freight transport in the country, structural challenges persist . Faced with this reality, Grupo Gruver finds operational efficiency and the expansion of services to be a key strategy to adapt to the demands of the sector.
As demand for freight transportation continues to rise, companies that manage to balance growth, efficiency and preparation will be the ones that set the tone for the sector. Grupo Gruver knows that the future is not only defined by the number of units in circulation, but by the ability to keep them operating with the least possible impact. The key is no longer just selling trucks, but ensuring that they continue to move the economy without stopping.
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