In an environment where logistics and the supply chain are evolving at high speed, constant updating has become a necessity for professionals in the sector, which is why Daniel Razo presented Route Guides , a book that offers a strategic vision on the main challenges and trends in the supply chain , addressing topics such as artificial intelligence, globalization, talent training and sustainability.
Daniel Razo is a recognized leader in operations and supply chain with over 25 years of experience across diverse industries.
He currently serves as Director of Operations and Supply Chain at Someone Somewhere , and has worked at companies such as Red Bull , 3M, L’Oréal , and T-Fal , among others.
His track record in team management, cultural change and operational optimization has made him a benchmark in Latin America.
After being an active participant for several years in The Logistics World Summit , Daniel Razo decided to share his knowledge about business and logistics through articles in Expansión, which eventually led him to write Route Guides .
“I realized that many of the experiences and learnings I have accumulated could help others navigate the challenges of the sector,” she said in an interview with T21.
The book is structured around three main themes that , according to its author, are fundamental to understanding and anticipating changes in the industry.
First, supply chain trends , where Razo examines how digitalization, nearshoring and the transformation of international markets are impacting logistics and trade.
“We have to understand these changes and adapt quickly, especially those companies that sell to the United States,” he explained.
As a second theme, the book addresses the role of human talent in the supply chain , since, although technology plays a crucial role, Razo insists that the success of companies still depends on people.
“A company’s deliverables, whether of high or low quality, are directly related to the preparation and culture of its members. If there is no culture of constant updating, companies lose the ability to read the market and end up falling behind,” he warned.
The third major line of Roadmaps is the environmental impact of the supply chain and the need to adopt more responsible business models.
The book cites examples of companies that are implementing sustainable strategies, such as the reuse of glass bottles in the beer industry and the recycling of textiles in the fashion sector.
The challenges of the logistics industry today
In a challenging environment for logistics, Razo pointed out that one of the most worrying challenges is the shortage of trained talent , so, to address this problem, he believes it is essential to broaden the profile of professionals in the sector.
“There are not enough qualified people coming into the industry, which forces us to develop our own talent. The supply chain does not only need engineers; it also requires graduates in business, marketing and specialists in other areas who provide a broader and more strategic vision,” he said.
Another important challenge is political and economic uncertainty , since the current context in Mexico and the United States is unstable due to the transition with Donald Trump and Claudia Sheinbaum at the head of their governments, which generates some turbulence in the markets.
Given this situation, he recommends that companies seek to diversify their markets to reduce their dependence on the United States.
Finally, the author highlighted the importance of improving efficiency in the last mile and adopting renewable energies in logistics.
“Europe is already making progress in reducing polluting emissions and this trend will not take long to arrive in Mexico. We must prepare to operate with more efficient vehicles and consolidate shipments to minimize the environmental impact,” he said.
A book that seeks to be a reference in the sector
Given this situation, Razo hopes that the Road Guides will become more than just an informative work, a reference material for professionals, companies and universities.
“I would love for universities to recommend it, because there are many people interested in the supply chain who are unaware of the breadth of this industry. They can specialize in storage, last mile, imports, exports and much more,” he said.
For now, the book is available on Amazon and through some independent distributors, although the author hopes that it will soon be available in libraries and physical bookstores.
For those seeking a clear and up-to-date view of the supply chain , Roadmapsoffers a strategic map that will allow them to successfully navigate a constantly evolving sector.
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