El Buen Fin 2024 , held from November 15 to 18, recorded sales of 173.8 billion pesos (mmp), marking a growth of 15.5% compared to the previous edition, according to a press release from the Ministry of Economy (SE).
This program serves as a key strategy to support Mexican families with affordable prices and strengthen small and medium-sized enterprises (SMEs).
In this regard, the SE reported that one of the most notable characteristics of this year was the impact of local consumption , which represented 75% of total sales.
According to official data, 89% of participating micro, small and medium-sized businesses reported that sales during these days accounted for between 15% and 30% of their annual income, due to initiatives such as the “Consume Local” program, which encourages purchases from SMEs.
“The participation of entrepreneurs, businesses and consumers has been essential to the success of this program. Thanks to them, we continue to strengthen Mexican companies,” the Ministry of Economy said in its final report.
Among the most in-demand products were electronics and technological devices . Sectors such as tourism, educational services (35%) and professional services (15%) also recorded a significant share, reflecting a diversification in consumption.
For its part, the Tax Administration Service (SAT) held the “ El Buen Fin ” Raffle, awarding more than 320 thousand prizes to those who made purchases of more than 250 pesos in registered businesses.
El Buen Fin 2024 also sought to stimulate the national economy and strengthen local commerce, and highlighted its importance as one of the most anticipated events of the year for families and business owners alike.
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