Barcodes have been an essential tool for identifying products, managing inventories and improving logistics processes. However, in the face of current challenges, this traditional system has begun to fall short. Companies have therefore begun a transition to a new, more robust standard, the so-called 2D code, which can be scanned at the point of sale, contains more information and is dynamic.
In this regard, Juan Pablo Gómez , Director of Product and Services Development at GS1 Mexico , highlighted that this code allows for storing a greater amount of data, such as batch numbers, expiration dates and other key information about the products, providing greater advantages in terms of security, traceability and logistical efficiency.
By 2027, companies around the world have committed to implementing 2D codes in parallel with traditional barcodes, with the goal of making a complete transition by 2028.
In this regard, Alejandro Trejo, Director of Associate Development at GS1 Mexico, pointed out that this transition not only implies a technological change , but also an evolution in the way we interact with products, brands and consumers.
“This coexistence between traditional barcodes and two-dimensional codes will not be an immediate change, but it will be a crucial step towards the future. Adoption will allow for a more intelligent and efficient integration of information, ensuring that products reach the consumer with the highest standards,” he said.
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