PACCAR Mexico defines human capital strategy in the commercial and engineering areas, with the objective of leading the company to growth and development. In a press release, Alejandro Novoa, general director of PACCAR Mexico, announced that Tonathiu Venegas was named commercial director Mexico , under his responsibility the areas of DAF sales , domestic sales, corporate accounts, sales engineering and commercial systems will operate.
In turn, Carlos Dávila was promoted as director of dealer development , after more than 17 years of upward trajectory in PACCAR Mexico, under his responsibility are the areas of dealer development, dealer training and development, service operations and planning, as well as service development.
Adrián Luque assumed the position of marketing director , responsible for the marketing, data analysis, pricing and Six Sigma areas of the commercial area.
PACCAR Mexico also appointed Araceli Bueno as director of sales operations . In her new position, Bueno will lead the wholesale and retail areas, including sales management, sales planning, traffic and logistics for the commercial area.
Together, the four executives have 84 years of experience at PACCAR, which confirms their experience and knowledge of the national market. In their new areas of performance, Tonathiu, Carlos Eduardo, Adrián and Araceli will report to Juan Leonardo Fiorentini, Deputy General Commercial Director.
On the other hand, PACCAR Mexico announced that Alejandro García will assume the position of sales director for Mexico , reporting directly to Tonathiu Venegas.
The company also reported that René Suárez will be the new director of the Mexicali plant . Suárez will report directly to Carlos F. Hernández Romero, deputy general director of operations.
Finally, Raúl Ayala was promoted to director of product engineering and will report directly to Alejandro Novoa Cárdenas, general manager of PACCAR Mexico.
The combined experience of García, Suárez and Ayala totals 49 years, which is a transcendental factor in the fulfillment of PACCAR Mexico’s objectives. “Alejandro Novoa and Juan Leonardo Fiorentini congratulated each of them for these appointments and extended their support in the new responsibilities they are about to develop, which will contribute to the success and development of PACCAR Mexico,” the statement said.
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