The records of the Ministry of Infrastructure, Communications and Transportation (SICT) indicate that, with data as of the first half of 2024, 97% of the vehicle fleet and economic units are concentrated in companies that have less than 30 units.
Faced with this reality, Solistica has designed the loyalty program called Círculo Naranja , in which nearly 300 transportation suppliers participate , of the more than 1,100 suppliers, where transport lines from various segments are found.
In the awards to transporters of the Orange Circle corresponding to the 2023 operations, awards were given in eight categories that recognize the companies that stood out in the performance indicators and that is a way to generate transport partners with the aim of satisfying the needs of its clients, considered Christian Guadiana Cereceda, director of Transportation at Solistica.
“One of the objectives of Círculo Naranja is to achieve better safety conditions for operators, regardless of financial results. Our goal is to share the value of the business, to continue growing with more opportunities,” added Christian Guadiana.
The 2023 exercise is the third in this format that Solistica has carried out, and the feedback they have found with their transport partners is the ability to have a closer and long-term relationship.
The design of Solistica’s recognitions is focused on recognizing the results of each of the companies, to compare them equitably and to have an equally equitable comparative basis.
“In general, the recognition motivates our partners, but we also give them feedback regarding their performance, on key issues such as security, where data can be shared as knowledge so that they can adjust the areas of opportunity, generating better management of your company,” said Guadiana Cereceda.
“Círculo Naranja’s mission is to generate value for them, not just recognize the best, we like to help them in terms of security, monitoring the business that can be done with them, we are very factual and it is not just about being transactional. We would like companies that are starting to be able to double their fleet in five years, making it a success story,” highlighted Christian Guadiana.
One of the business partners that has followed the route that Guadiana defines is Juan Pablo Robles Guzmán, who with more than seven years of participating with Solistica, has allowed constant growth in his fleet, and in this edition of Círculo Naranja he was recognized as “Strategic Partner 2023”, the award that encompasses all areas of analysis.
The categories recognized in Círculo Naranja for the 2023 financial year were the following:
- Operation.
- Security.
- Travel development.
- Invoice development.
- Operational performance.
- Annual development.
- Strategic partner.
