Electronic commerce has grown exponentially in the lives of users, facing important challenges such as, for example, buyers trusting platforms, a challenge that direct-to-customer (D2C) commerce companies have to face so that the business prospers.
At the Challenges and Opportunities of the D2C Model in Today’s World conference organized by the Mexican Association of Online Sales (AMVO) , Carlos Ranero, Chief of Growth at Jüsto , mentioned that it should be remembered that electronic commerce continues to be relatively new compared to traditional sales channels, so when you want to build a new business, you must have a well-designed strategy.
“Today we can say that the majority of consumers go to a store. To build a business we have to recognize and design something that causes a consumer to change a habit,” he said.
Given this, the specialist commented that different technologies and services must be used that can complement and improve the business in areas that are not the company’s specialty.
Likewise, he indicated that it is necessary to have strategic alliances to boost the business, since “it is very difficult to compete without an alliance to accelerate in an axis that we need.”
“At Jüsto we have alliances to acquire users because we recognize that many times you open an email from someone with whom you have a bond and credibility, that entity, your bank, your credit card issuer, suggests an offer with a supermarket. , your credibility accelerates,” he said.
In this sense, he indicated that one of the great barriers to the adoption of the D2C model is credibility, something that has to be created.
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