Since its founding a decade ago, 99minutos has been synonymous with fast deliveries in the e-commerce ecosystem; the promise of delivering packages in less than 99 minutes catapulted this Mexican company to a leading position in last-mile logistics .
However, in an increasingly competitive and demanding market, the company has evolved to encompass much more than express deliveries.
In an interview with T21, Alexis Patjane , CEO of 99minutos, explained that the business has ceased to be exclusively last-mile to become a comprehensive logistics operator , capable of covering the entire supply chain.
Through technology, partnerships with smaller carriers, and its own distribution network, the company seeks to completely close the logistics loop , from import to final delivery.
“We already operate first mile, middle mile, last mile, warehousing, fulfillment, and now also freight forwarding and cross-border trade,” explained Alexis Patjane .
With the launch of Freight 99 and Cross 99 , the company consolidated an ecosystem where e-commerce can move its merchandise from abroad to the final consumer in Latin America without intermediaries.
Freight 99 , launched in late 2024, was born as a response to a gap that existed between fulfillment and merchandise import, where e-commercecustomers needed to move containers from ports or borders to distribution centers.
This solution focuses on heavy transport, from 3.5-ton trucks to full trucks , and not only serves large companies, but also small transporters or “truck drivers ,” who, through 99minutos technology, access new markets that were previously unattainable.
“The goal is to integrate those who don’t have GPS, digital billing systems, or invoicing systems. They’re very good operators, but they don’t have access to large clients or viable payment terms. We connect them with demand, provide traceability, visibility, and payment technology, and help them formalize their operations,” said Patjane.
Currently, Freight 99 moves between 150 and 200 units per day , and the expectation is to close the year with at least 250 of its own daily units , not counting the outsourced capacity that can multiply that figure.
For its part, Cross 99 , the most recent vertical, seeks to facilitate the global operation of any e-commerce that wants to sell in Mexico, Colombia, Chile or Peru (where 99minutos has operations) , without having a physical presence in these countries.
From collection in the country of origin to customs clearance and final delivery, 99minutos offers a complete chain of solutions, including returns.
This vertical transforms the company into a kind of regional logistics operator, capable of managing trade flows between Latin America and the rest of the world with a turnkey solution.
The product is already actively operating, and in its first six months has reached between 48 and 50 daily operations , with plans for rapid expansion into new corridors, especially between Europe, Asia and Latin America.
With more than a thousand of its own units in Mexico , more than 10 thousand outsourced collaborators and a storage capacity of seven thousand square meters with more than one million inventory positions , 99minutos operates six logistics verticals: express parcel delivery, specialized deliveries (Tailor 99), fulfillment (Fulfill 99), network of physical points (Punto 99), cargo transportation (Freight 99) and international logistics (Cross 99), thus covering the entire supply chain.
The company has opted to establish itself as a flexible alternative, capable of adapting to market dynamics and bridging the gaps that still exist between the purchase click and the delivery experience.
“This year we have invested nearly $12 million in infrastructure and technology, and we want to double that figure by 2026,” Patjane emphasized.
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